Magazine Health Watch®

This Period:
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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2017 - Sep,2017								Last Period: Jan,2016 - Sep,2016								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

CONSUMER	386	1,640	16,343	74,727	$3,018	52,906	32.26	3.23	386	3,244	25,760	154,343	$10,407	115,569	35.62	4.48	-	-49%	-37%	-52%	-71%	-54%	-9%	-28%
BUSINESS TO BUSINESS	1,069	7,790	50,941	304,027	$2,381	207,733	26.66	4.07	1,069	9,539	61,238	395,741	$2,966	265,741	27.85	4.33	-	-18%	-17%	-23%	-20%	-22%	-4%	-6%
ALL Markets	1,455	9,430	64,094	378,754	$5,400	260,640	27.63	4.06	1,455	12,783	82,005	550,084	$13,374	381,311	29.83	4.65	-	-26%	-22%	-31%	-60%	-32%	-7%	-13%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.