Magazine Health Watch®

This Period:
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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2019 - Aug,2019								Last Period: Jan,2018 - Aug,2018								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	588	4,189	27,848	145,333	$1,233	105,161	25.10	3.77	588	4,446	31,500	172,649	$1,394	119,375	26.85	3.79	-	-6%	-12%	-16%	-12%	-12%	-7%	-
CONSUMER	54	267	3,044	12,147	$257	9,231	34.57	3.03	54	356	4,319	18,646	$385	13,700	38.48	3.17	-	-25%	-30%	-35%	-33%	-33%	-10%	-4%
ALL Markets	642	4,456	30,366	157,480	$1,491	114,392	25.67	3.76	642	4,802	35,072	191,295	$1,779	133,075	27.71	3.79	-	-7%	-13%	-18%	-16%	-14%	-7%	-1%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.