Magazine Health Watch®

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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2020 - Feb,2020								Last Period: Jan,2019 - Feb,2019								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	493	891	11,458	25,864	$232	20,440	22.94	1.78	493	932	14,307	34,424	$270	23,792	25.52	1.66	-	-4%	-20%	-25%	-14%	-14%	-10%	+7%
CONSUMER	27	44	830	1,449	$22.8	1,215	27.63	1.46	27	46	1,097	2,206	$41.7	1,536	33.40	1.40	-	-4%	-24%	-34%	-45%	-21%	-17%	+5%
ALL Markets	520	935	12,162	27,313	$255	21,656	23.16	1.78	520	978	15,215	36,630	$312	25,328	25.89	1.66	-	-4%	-20%	-25%	-18%	-15%	-11%	+7%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.