Magazine Health Watch®

This Period:
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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2018 - Aug,2018								Last Period: Jan,2017 - Aug,2017								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	711	4,877	35,028	187,746	$1,476	129,788	26.61	3.70	711	5,398	39,376	221,537	$1,752	151,244	28.01	3.84	-	-10%	-11%	-15%	-16%	-14%	-5%	-4%
CONSUMER	98	516	6,483	28,750	$443	18,987	36.79	2.92	98	649	8,127	38,474	$583	25,717	39.62	3.16	-	-20%	-20%	-25%	-24%	-26%	-7%	-7%
ALL Markets	809	5,393	40,451	216,496	$1,920	148,776	27.58	3.67	809	6,047	46,121	260,011	$2,336	176,962	29.26	3.83	-	-11%	-12%	-17%	-18%	-16%	-6%	-4%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.