Magazine Health Watch®

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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2018 - Apr,2018								Last Period: Jan,2017 - Apr,2017								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	695	2,551	26,356	94,742	$745	65,332	25.61	2.47	695	2,690	29,316	109,746	$865	74,911	27.84	2.55	-	-5%	-10%	-14%	-14%	-13%	-8%	-3%
CONSUMER	97	288	5,075	15,973	$234	10,527	36.55	2.07	97	326	6,021	19,364	$288	12,888	39.53	2.14	-	-12%	-16%	-18%	-19%	-18%	-8%	-3%
ALL Markets	792	2,839	30,687	110,715	$980	75,860	26.72	2.47	792	3,016	34,416	129,110	$1,153	87,799	29.11	2.55	-	-6%	-11%	-14%	-15%	-14%	-8%	-3%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.