Magazine Health Watch®

This Period:
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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2010 - Jul,2010								Last Period: Jan,2009 - Jul,2009								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

CONSUMER	599	3,327	51,057	239,830	$7,639	157,791	47.42	3.09	599	3,421	54,647	257,036	$7,072	164,087	47.96	3.00	-	-3%	-7%	-7%	+8%	-4%	-1%	+3%
BUSINESS TO BUSINESS	1,354	9,773	71,639	426,290	$3,050	269,220	27.54	3.75	1,354	10,155	76,848	457,498	$3,169	279,666	27.54	3.63	-	-4%	-7%	-7%	-4%	-4%	-	+3%
ALL Markets	1,953	13,100	116,597	666,120	$10,689	427,011	32.59	3.66	1,953	13,576	125,163	714,534	$10,241	443,754	32.68	3.54	-	-4%	-7%	-7%	+4%	-4%	-	+3%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.