Magazine Health Watch®

This Period:
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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2017 - Jun,2017								Last Period: Jan,2016 - Jun,2016								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

CONSUMER	380	1,291	14,766	55,472	$2,754	39,935	30.93	2.70	380	2,170	21,949	104,700	$7,021	78,204	36.03	3.56	-	-41%	-33%	-47%	-61%	-49%	-14%	-24%
BUSINESS TO BUSINESS	1,056	5,431	43,427	207,779	$1,618	140,950	25.95	3.24	1,056	6,368	51,646	263,016	$1,973	176,197	27.66	3.41	-	-15%	-16%	-21%	-18%	-20%	-6%	-5%
ALL Markets	1,436	6,722	55,473	263,251	$4,372	180,885	26.91	3.26	1,436	8,538	69,535	367,716	$8,995	254,402	29.79	3.65	-	-21%	-20%	-28%	-51%	-29%	-10%	-11%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.