Magazine Health Watch®

This Period:
-

Last Period:
-

Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2020 - Sep,2020								Last Period: Jan,2019 - Sep,2019								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	526	3,991	20,903	108,071	$974	86,144	21.58	4.12	526	4,472	27,964	159,518	$1,378	118,938	26.59	4.25	-	-11%	-25%	-32%	-29%	-28%	-19%	-3%
CONSUMER	29	187	1,399	5,361	$113	3,990	21.34	2.85	29	210	2,259	9,038	$168	6,219	29.61	2.75	-	-11%	-38%	-41%	-33%	-36%	-28%	+4%
ALL Markets	555	4,178	21,956	113,432	$1,087	90,135	21.57	4.10	555	4,682	29,765	168,556	$1,546	125,157	26.73	4.20	-	-11%	-26%	-33%	-30%	-28%	-19%	-2%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.