Magazine Health Watch®

This Period:
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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2016 - Aug,2016								Last Period: Jan,2015 - Aug,2015								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

CONSUMER	419	2,955	23,650	125,483	$7,854	91,616	31.00	3.87	419	3,094	28,886	163,018	$10,755	121,160	39.16	4.19	-	-4%	-18%	-23%	-27%	-24%	-21%	-8%
BUSINESS TO BUSINESS	1,145	8,757	57,251	339,405	$2,575	227,598	25.99	3.97	1,145	9,099	62,887	387,662	$2,907	256,989	28.24	4.08	-	-4%	-9%	-12%	-11%	-11%	-8%	-3%
ALL Markets	1,564	11,712	76,442	464,888	$10,429	319,214	27.25	4.17	1,564	12,193	86,451	550,680	$13,662	378,150	31.01	4.37	-	-4%	-12%	-16%	-24%	-16%	-12%	-5%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.