Magazine Health Watch®

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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2021 - Mar,2021								Last Period: Jan,2020 - Mar,2020								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	416	1,060	9,448	24,924	$218	19,765	18.64	2.09	416	1,194	12,750	36,010	$338	29,141	24.40	2.28	-	-11%	-26%	-31%	-35%	-32%	-24%	-8%
CONSUMER	18	44	563	1,291	$15.3	897	20.39	1.59	18	50	583	1,497	$16.7	1,079	21.59	1.85	-	-12%	-3%	-14%	-8%	-17%	-6%	-14%
ALL Markets	434	1,104	9,863	26,215	$233	20,663	18.71	2.09	434	1,244	13,177	37,507	$354	30,221	24.29	2.29	-	-11%	-25%	-30%	-34%	-32%	-23%	-9%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.