Magazine Health Watch®

This Period:
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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2020 - Jul,2020								Last Period: Jan,2019 - Jul,2019								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	523	3,147	18,921	85,237	$767	68,080	21.63	3.59	523	3,497	25,663	126,900	$1,065	92,175	26.35	3.59	-	-10%	-26%	-33%	-28%	-26%	-18%	-
CONSUMER	28	140	1,258	4,339	$89.7	3,295	23.53	2.61	28	153	1,968	7,173	$133	4,814	31.46	2.44	-	-8%	-36%	-40%	-33%	-32%	-25%	+7%
ALL Markets	551	3,287	19,878	89,576	$857	71,375	21.71	3.59	551	3,650	27,222	134,073	$1,198	96,990	26.57	3.56	-	-10%	-27%	-33%	-28%	-26%	-18%	+1%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.