Magazine Health Watch®

This Period:
-

Last Period:
-

Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2019 - Feb,2019								Last Period: Jan,2018 - Feb,2018								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	555	1,033	15,085	36,160	$282	24,541	23.75	1.62	555	1,071	16,332	39,750	$307	26,720	24.95	1.63	-	-4%	-8%	-9%	-8%	-8%	-5%	-1%
CONSUMER	49	79	1,922	3,581	$75.0	2,705	34.25	1.40	49	90	2,311	4,573	$87.4	3,281	36.46	1.42	-	-12%	-17%	-22%	-14%	-18%	-6%	-1%
ALL Markets	604	1,112	16,759	39,741	$357	27,247	24.50	1.62	604	1,161	18,315	44,323	$394	30,002	25.84	1.63	-	-4%	-8%	-10%	-9%	-9%	-5%	-1%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.