Magazine Health Watch®

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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2020 - Jun,2020								Last Period: Jan,2019 - Jun,2019								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	520	2,675	17,836	73,561	$665	58,887	22.01	3.30	520	2,976	24,078	110,273	$914	78,887	26.50	3.27	-	-10%	-26%	-33%	-27%	-25%	-17%	+1%
CONSUMER	29	122	1,227	3,878	$79.5	2,984	24.46	2.43	29	132	1,726	6,157	$111	4,034	30.56	2.33	-	-8%	-29%	-37%	-28%	-26%	-20%	+4%
ALL Markets	549	2,797	18,784	77,439	$745	61,871	22.12	3.29	549	3,108	25,429	116,430	$1,025	82,922	26.68	3.26	-	-10%	-26%	-33%	-27%	-25%	-17%	+1%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.