Magazine Health Watch®

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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2019 - Jun,2019								Last Period: Jan,2018 - Jun,2018								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	586	3,230	25,431	115,031	$951	80,884	25.04	3.18	586	3,382	28,249	131,610	$1,064	90,955	26.89	3.22	-	-4%	-10%	-13%	-11%	-11%	-7%	-1%
CONSUMER	54	218	2,883	10,177	$219	7,584	34.79	2.63	54	274	3,883	14,536	$302	10,744	39.21	2.76	-	-20%	-26%	-30%	-27%	-29%	-11%	-5%
ALL Markets	640	3,448	27,838	125,208	$1,170	88,468	25.65	3.17	640	3,656	31,484	146,146	$1,366	101,699	27.81	3.23	-	-6%	-12%	-14%	-14%	-13%	-8%	-2%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.