Magazine Health Watch®

This Period:
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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2010 - Feb,2010								Last Period: Jan,2009 - Feb,2009								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

CONSUMER	517	850	26,829	58,609	$1,520	38,340	45.10	1.42	517	897	30,631	67,671	$1,636	43,453	48.44	1.41	-	-5%	-12%	-13%	-7%	-12%	-7%	+1%
BUSINESS TO BUSINESS	1,271	2,612	38,721	105,644	$745	65,793	25.18	1.69	1,271	2,745	43,988	122,804	$855	75,077	27.35	1.70	-	-5%	-12%	-14%	-13%	-12%	-8%	-
ALL Markets	1,788	3,462	63,186	164,253	$2,265	104,134	30.07	1.64	1,788	3,642	71,886	190,475	$2,491	118,531	32.54	1.64	-	-5%	-12%	-14%	-9%	-12%	-8%	-

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.