Magazine Health Watch®

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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2020 - Apr,2020								Last Period: Jan,2019 - Apr,2019								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	513	1,829	15,853	52,436	$482	42,178	23.06	2.66	513	1,970	20,222	72,353	$587	51,006	25.89	2.52	-	-7%	-22%	-28%	-18%	-17%	-11%	+6%
CONSUMER	28	87	1,098	2,814	$60.6	2,242	25.77	2.04	28	88	1,468	4,226	$83.4	2,824	32.09	1.92	-	-1%	-25%	-33%	-27%	-21%	-20%	+6%
ALL Markets	541	1,916	16,729	55,250	$542	44,420	23.18	2.65	541	2,058	21,381	76,579	$671	53,830	26.15	2.51	-	-7%	-22%	-28%	-19%	-17%	-11%	+5%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.