Magazine Health Watch®

This Period:
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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2018 - Sep,2018								Last Period: Jan,2017 - Sep,2017								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	715	5,466	36,642	211,350	$1,670	146,585	26.81	4.00	715	6,130	42,005	254,385	$2,021	174,363	28.44	4.15	-	-11%	-13%	-17%	-17%	-16%	-6%	-4%
CONSUMER	98	577	6,826	32,155	$501	21,272	36.86	3.11	98	740	8,648	44,190	$677	29,686	40.11	3.43	-	-22%	-21%	-27%	-26%	-28%	-8%	-9%
ALL Markets	813	6,043	42,302	243,505	$2,171	167,858	27.77	3.96	813	6,870	49,129	298,575	$2,699	204,050	29.70	4.15	-	-12%	-14%	-18%	-20%	-18%	-6%	-4%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.