Magazine Health Watch®

This Period:
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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2018 - Jul,2018								Last Period: Jan,2017 - Jul,2017								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	707	4,331	33,267	165,942	$1,300	114,492	26.43	3.44	707	4,807	37,517	197,015	$1,558	134,578	27.99	3.58	-	-10%	-11%	-16%	-17%	-15%	-6%	-4%
CONSUMER	97	465	6,190	26,003	$398	17,205	37.00	2.78	97	578	7,768	34,256	$527	23,049	39.87	2.96	-	-20%	-20%	-24%	-24%	-25%	-7%	-6%
ALL Markets	804	4,796	38,464	191,945	$1,699	131,697	27.46	3.42	804	5,385	43,992	231,271	$2,085	157,628	29.27	3.58	-	-11%	-13%	-17%	-19%	-16%	-6%	-4%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.