Magazine Health Watch®

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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2020 - Jan,2020								Last Period: Jan,2019 - Jan,2019								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	411	452	7,958	13,071	$119	10,574	23.39	1.32	411	455	10,120	17,304	$130	11,872	26.09	1.17	-	-1%	-21%	-24%	-8%	-11%	-10%	+13%
CONSUMER	21	22	573	738	$13.0	580	26.37	1.01	21	22	725	988	$15.1	664	30.20	0.91	-	-	-21%	-25%	-14%	-13%	-13%	+11%
ALL Markets	432	474	8,455	13,809	$132	11,154	23.53	1.31	432	477	10,740	18,292	$145	12,536	26.28	1.16	-	-1%	-21%	-25%	-9%	-11%	-10%	+13%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.