Magazine Health Watch®

This Period:
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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2018 - Jun,2018								Last Period: Jan,2017 - Jun,2017								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	705	3,748	31,428	143,566	$1,137	99,369	26.51	3.16	705	4,109	35,013	168,768	$1,337	115,185	28.03	3.29	-	-9%	-10%	-15%	-15%	-14%	-5%	-4%
CONSUMER	97	409	5,894	23,100	$352	15,339	37.50	2.60	97	490	7,260	29,112	$456	19,487	39.77	2.68	-	-17%	-19%	-21%	-23%	-21%	-6%	-3%
ALL Markets	802	4,157	36,391	166,666	$1,489	114,709	27.59	3.15	802	4,599	41,104	197,880	$1,793	134,672	29.28	3.27	-	-10%	-11%	-16%	-17%	-15%	-6%	-4%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.