Magazine Health Watch®

This Period:
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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2020 - Dec,2020								Last Period: Jan,2019 - Dec,2019								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	530	5,202	23,267	140,477	$1,275	112,346	21.59	4.82	530	5,935	30,937	206,354	$1,831	157,190	26.48	5.08	-	-12%	-25%	-32%	-30%	-29%	-18%	-5%
CONSUMER	29	246	1,598	7,152	$155	5,535	22.50	3.46	29	282	2,501	11,552	$230	8,232	29.19	3.29	-	-13%	-36%	-38%	-33%	-33%	-23%	+5%
ALL Markets	559	5,448	24,462	147,629	$1,430	117,882	21.63	4.81	559	6,217	32,884	217,906	$2,061	165,422	26.60	5.03	-	-12%	-26%	-32%	-31%	-29%	-19%	-4%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.