Magazine Health Watch®

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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2023 - Nov,2023								Last Period: Jan,2022 - Nov,2022								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	339	2,912	14,419	76,147	$690	60,314	20.71	4.18	339	3,198	16,267	89,488	$822	71,647	22.40	4.40	-	-9%	-11%	-15%	-16%	-16%	-8%	-5%
CONSUMER	12	117	546	2,695	$22.8	1,450	12.39	2.65	12	122	564	2,917	$26.6	1,632	13.37	2.89	-	-4%	-3%	-8%	-14%	-11%	-7%	-8%
ALL Markets	351	3,029	14,775	78,842	$713	61,765	20.39	4.18	351	3,320	16,632	92,405	$848	73,279	22.07	4.40	-	-9%	-11%	-15%	-16%	-16%	-8%	-5%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.