Magazine Health Watch®

This Period:
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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2019 - Oct,2019								Last Period: Jan,2018 - Oct,2018								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	594	5,226	30,250	180,708	$1,583	134,044	25.64	4.43	594	5,645	35,049	223,268	$1,833	155,741	27.58	4.44	-	-7%	-14%	-19%	-14%	-14%	-7%	-
CONSUMER	60	366	4,118	16,779	$412	13,192	36.04	3.20	60	455	5,179	24,276	$530	17,936	39.42	3.46	-	-20%	-20%	-31%	-22%	-26%	-9%	-7%
ALL Markets	654	5,592	33,702	197,487	$1,996	147,236	26.33	4.36	654	6,100	39,309	247,544	$2,363	173,677	28.47	4.41	-	-8%	-14%	-20%	-16%	-15%	-8%	-1%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.