Magazine Health Watch®

This Period:
-

Last Period:
-

Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2021 - Nov,2021								Last Period: Jan,2020 - Nov,2020								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	447	3,971	18,510	106,486	$948	85,064	21.42	4.59	447	4,472	21,100	123,483	$1,126	99,137	22.16	4.69	-	-11%	-12%	-14%	-16%	-14%	-3%	-2%
CONSUMER	21	130	888	3,872	$36.8	2,368	18.22	2.66	21	181	1,078	5,190	$62.0	3,762	20.78	3.49	-	-28%	-18%	-25%	-41%	-37%	-12%	-24%
ALL Markets	468	4,101	19,138	110,358	$985	87,432	21.32	4.56	468	4,653	21,843	128,673	$1,188	102,899	22.11	4.71	-	-12%	-12%	-14%	-17%	-15%	-4%	-3%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.