Magazine Health Watch®

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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2022 - May,2022								Last Period: Jan,2021 - May,2021								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	383	1,627	11,874	41,714	$363	32,832	20.18	2.76	383	1,730	12,343	44,475	$383	35,133	20.30	2.84	-	-6%	-4%	-6%	-5%	-7%	-1%	-3%
CONSUMER	9	41	410	1,320	$9.7	708	17.28	1.72	9	45	460	1,469	$11.3	777	17.28	1.69	-	-9%	-11%	-10%	-15%	-9%	-	+2%
ALL Markets	392	1,668	12,149	43,034	$373	33,541	20.10	2.76	392	1,775	12,653	45,944	$394	35,911	20.23	2.83	-	-6%	-4%	-6%	-5%	-7%	-1%	-3%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.