Magazine Health Watch®

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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2021 - Jun,2021								Last Period: Jan,2020 - Jun,2020								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	438	2,238	14,126	56,977	$502	45,291	20.23	3.20	438	2,435	16,471	67,928	$625	54,667	22.45	3.31	-	-8%	-14%	-16%	-20%	-17%	-10%	-3%
CONSUMER	20	82	734	2,440	$23.4	1,521	18.55	2.07	20	101	793	3,007	$31.2	2,069	20.49	2.61	-	-19%	-7%	-19%	-25%	-26%	-9%	-21%
ALL Markets	458	2,320	14,660	59,417	$526	46,813	20.17	3.19	458	2,536	17,024	70,935	$656	56,737	22.37	3.33	-	-9%	-14%	-16%	-20%	-17%	-10%	-4%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.