Magazine Health Watch®

This Period:
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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2020 - Aug,2020								Last Period: Jan,2019 - Aug,2019								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	524	3,554	19,874	95,815	$858	76,383	21.49	3.84	524	3,927	26,616	140,600	$1,192	103,230	26.28	3.87	-	-9%	-25%	-32%	-28%	-26%	-18%	-1%
CONSUMER	28	156	1,302	4,751	$98.4	3,589	23.01	2.75	28	171	2,036	7,862	$143	5,306	31.03	2.60	-	-9%	-36%	-40%	-31%	-32%	-26%	+6%
ALL Markets	552	3,710	20,856	100,566	$956	79,973	21.55	3.83	552	4,098	28,228	148,462	$1,336	108,536	26.48	3.84	-	-9%	-26%	-32%	-28%	-26%	-19%	-

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.