Magazine Health Watch®

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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2019 - Apr,2019								Last Period: Jan,2018 - Apr,2018								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	577	2,166	21,358	75,980	$617	52,813	24.38	2.47	577	2,233	23,318	84,930	$681	58,430	26.16	2.50	-	-3%	-8%	-11%	-9%	-10%	-7%	-1%
CONSUMER	52	154	2,557	7,290	$164	5,495	35.68	2.14	52	182	3,176	9,551	$196	7,058	38.78	2.22	-	-15%	-19%	-24%	-16%	-22%	-8%	-3%
ALL Markets	629	2,320	23,510	83,270	$782	58,308	25.13	2.48	629	2,415	25,980	94,481	$877	65,488	27.11	2.52	-	-4%	-10%	-12%	-11%	-11%	-7%	-2%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.