Magazine Health Watch®

This Period:
-

Last Period:
-

Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2019 - Nov,2019								Last Period: Jan,2018 - Nov,2018								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	596	5,709	31,249	195,802	$1,731	146,078	25.58	4.67	596	6,233	36,517	245,271	$2,018	171,456	27.50	4.69	-	-8%	-14%	-20%	-14%	-15%	-7%	-
CONSUMER	60	394	4,232	18,037	$456	14,429	36.62	3.41	60	509	5,487	27,213	$610	20,347	39.97	3.70	-	-23%	-23%	-34%	-25%	-29%	-8%	-8%
ALL Markets	656	6,103	34,773	213,839	$2,187	160,508	26.30	4.61	656	6,742	41,024	272,484	$2,628	191,804	28.44	4.67	-	-9%	-15%	-22%	-17%	-16%	-8%	-1%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.