Magazine Health Watch®

This Period:
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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2019 - Dec,2019								Last Period: Jan,2018 - Dec,2018								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	597	6,144	32,071	208,692	$1,852	156,465	25.46	4.87	597	6,730	37,657	264,389	$2,175	184,812	27.46	4.90	-	-9%	-15%	-21%	-15%	-15%	-7%	-1%
CONSUMER	61	416	4,325	18,960	$468	15,119	36.34	3.49	61	554	5,760	29,713	$666	22,109	39.90	3.83	-	-25%	-25%	-36%	-30%	-32%	-9%	-9%
ALL Markets	658	6,560	35,654	227,652	$2,320	171,585	26.15	4.81	658	7,284	42,377	294,102	$2,841	206,922	28.40	4.88	-	-10%	-16%	-23%	-18%	-17%	-8%	-1%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.