Magazine Health Watch®

This Period:
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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2018 - May,2018								Last Period: Jan,2017 - May,2017								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	703	3,177	29,312	120,264	$951	83,447	26.26	2.84	703	3,438	32,714	140,822	$1,115	96,347	28.02	2.94	-	-8%	-10%	-15%	-15%	-13%	-6%	-3%
CONSUMER	97	355	5,519	19,837	$294	13,093	36.88	2.37	97	415	6,717	24,700	$372	16,448	39.63	2.44	-	-14%	-18%	-20%	-21%	-20%	-7%	-3%
ALL Markets	800	3,532	33,974	140,101	$1,245	96,541	27.33	2.84	800	3,853	38,359	165,522	$1,488	112,796	29.27	2.94	-	-8%	-11%	-15%	-16%	-14%	-7%	-3%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.