Magazine Health Watch®

This Period:
-

Last Period:
-

Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2019 - Jul,2019								Last Period: Jan,2018 - Jul,2018								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	587	3,755	26,868	131,645	$1,101	94,066	25.05	3.50	587	3,955	30,116	153,566	$1,234	106,012	26.80	3.52	-	-5%	-11%	-14%	-11%	-11%	-7%	-1%
CONSUMER	54	248	2,988	11,394	$244	8,649	34.87	2.89	54	320	4,096	16,664	$345	12,357	38.61	3.01	-	-23%	-27%	-32%	-29%	-30%	-10%	-4%
ALL Markets	641	4,003	29,346	143,039	$1,346	102,716	25.66	3.50	641	4,275	33,511	170,230	$1,579	118,369	27.68	3.53	-	-6%	-12%	-16%	-15%	-13%	-7%	-1%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.