Magazine Health Watch®

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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2012 - May,2012								Last Period: Jan,2011 - May,2011								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

CONSUMER	508	1,947	26,354	113,518	$4,777	81,449	41.83	3.09	508	2,466	34,223	158,493	$6,149	111,555	45.23	3.26	-	-21%	-23%	-28%	-22%	-27%	-8%	-5%
BUSINESS TO BUSINESS	1,308	5,201	52,127	221,667	$1,227	145,589	27.99	2.79	1,308	6,946	61,430	311,568	$1,669	201,813	29.05	3.28	-	-25%	-15%	-29%	-26%	-28%	-4%	-15%
ALL Markets	1,816	7,148	74,638	335,185	$6,004	227,038	31.76	3.04	1,816	9,412	90,750	470,061	$7,819	313,369	33.29	3.45	-	-24%	-18%	-29%	-23%	-28%	-5%	-12%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.