Magazine Health Watch®

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Current total database of magazines
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Market	This Period: Jan,2019 - Sep,2019								Last Period: Jan,2018 - Sep,2018								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

1BOATING & YACHTING	9	55	813	3,670	$118	3,624	65.89	4.45	9	66	955	4,801	$142	4,492	68.06	4.70	-	-17%	-15%	-24%	-17%	-19%	-3%	-5%
2AUTOMOTIVE-B	32	299	1,681	11,814	$104	8,276	27.68	4.92	32	301	1,822	13,497	$112	8,972	29.81	4.92	-	-1%	-8%	-12%	-7%	-8%	-7%	-
3TRAVEL, BUSINESS CONVENTIONS & MEET	10	79	685	3,057	$81.1	3,713	47.00	5.42	10	84	826	3,576	$84.4	4,044	48.14	4.89	-	-6%	-17%	-15%	-4%	-8%	-2%	+11%
4DENTAL	21	180	634	4,646	$54.2	3,943	21.90	6.21	21	180	797	5,803	$58.8	4,286	23.81	5.37	-	-	-20%	-20%	-8%	-8%	-8%	+16%
5TRAVEL, RETAIL	5	93	358	2,255	$53.2	2,008	21.60	5.61	5	84	377	2,631	$59.1	2,191	26.08	5.81	-	+11%	-5%	-14%	-10%	-8%	-17%	-3%
6INTERIOR DESIGN / FURNISHINGS / SPA	7	54	731	3,004	$49.8	2,884	53.42	3.94	7	56	844	3,739	$57.3	3,537	63.16	4.19	-	-4%	-13%	-20%	-13%	-18%	-15%	-6%
7FISHING & HUNTING	6	25	346	1,207	$49.3	845	33.81	2.44	6	38	430	1,893	$73.2	1,373	36.13	3.19	-	-34%	-20%	-36%	-33%	-38%	-6%	-24%
8BUILDING	10	89	779	3,359	$46.8	2,519	28.30	3.23	10	90	867	3,585	$53.1	2,719	30.21	3.13	-	-1%	-10%	-6%	-12%	-7%	-6%	+3%
9BUSINESS	10	74	630	1,330	$45.1	1,120	15.14	1.77	10	92	779	2,110	$101	1,765	19.19	2.26	-	-20%	-19%	-37%	-56%	-37%	-21%	-22%
10MOTOR TRUCKS, & ACCESSORIES	8	97	502	3,501	$44.1	2,206	22.74	4.39	8	98	616	4,414	$51.2	2,569	26.21	4.17	-	-1%	-19%	-21%	-14%	-14%	-13%	+5%
11GROCERY	9	78	922	3,614	$42.0	3,140	40.25	3.40	9	78	1,130	4,139	$49.3	3,736	47.90	3.30	-	-	-18%	-13%	-15%	-16%	-16%	+3%
12ENGINEERING & CONSTRUCTION	18	141	1,193	4,929	$40.2	3,394	24.07	2.84	18	137	1,319	5,707	$45.8	3,940	28.76	2.98	-	+3%	-10%	-14%	-12%	-14%	-16%	-5%
13FINANCIAL	14	136	470	2,107	$38.9	1,586	11.66	3.37	14	140	504	2,541	$44.7	1,843	13.16	3.65	-	-3%	-7%	-17%	-13%	-14%	-11%	-8%
14ARCHITECTURE	6	52	815	4,884	$35.8	2,902	55.81	3.56	6	52	872	5,921	$42.7	3,366	64.74	3.86	-	-	-7%	-18%	-16%	-14%	-14%	-8%
15METAL, METALWORKING & MACHINERY	13	99	938	5,457	$34.4	3,361	33.95	3.58	13	101	1,088	6,437	$38.2	3,815	37.77	3.50	-	-2%	-14%	-15%	-10%	-12%	-10%	+2%
16PRODUCT DESIGN ENGINEERING	9	72	842	3,851	$32.3	2,814	39.08	3.34	9	72	853	4,002	$30.8	2,743	38.09	3.21	-	-	-1%	-4%	+5%	+3%	+3%	+4%
17ELECTRONIC ENGINEERING	11	94	711	3,998	$30.8	2,690	28.62	3.78	11	97	765	4,514	$35.0	3,076	31.71	4.02	-	-3%	-7%	-11%	-12%	-13%	-10%	-6%
18NO SRDS CODE	35	205	2,033	6,545	$28.7	4,710	22.97	2.31	35	225	2,375	7,759	$30.7	5,523	24.54	2.32	-	-9%	-14%	-16%	-7%	-15%	-6%	-
19FOOD - PROCESSING & DISTRIBUTION	11	95	842	4,446	$28.6	3,354	35.30	3.98	11	95	893	4,933	$29.7	3,410	35.89	3.81	-	-	-6%	-10%	-3%	-2%	-2%	+4%
20Petroleum, Oil & Natural Gas	10	114	832	3,492	$28.3	2,284	20.04	2.74	10	107	858	4,081	$28.6	2,199	20.55	2.56	-	+7%	-3%	-14%	-1%	+4%	-3%	+7%
OTHER BUSINESS-TO-BUSINESS MARKETS	6	54	520	2,441	$9.1	1,456	26.97	2.80	6	55	550	2,692	$9.9	1,548	28.15	2.81	-	-2%	-5%	-9%	-9%	-6%	-4%	-
OTHER CONSUMER MARKETS	2	18	214	766	$34.7	500	27.80	2.33	2	10	145	442	$6.6	253	25.37	1.75	-	+80%	+48%	+73%	+429%	+97%	+10%	+34%
Total	648	5,032	31,846	177,023	$1,729	130,666	25.96	4.10	648	5,469	37,345	219,495	$2,058	153,519	28.07	4.11	-	-8%	-15%	-19%	-16%	-15%	-7%	-
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.