An insight into the health of the magazine publishing industry in the USA compiled by Inquiry Management Systems
  Inquiry Management Systems



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MarketThis Period: Jan,2020 - Feb,2020Last Period: Jan,2019 - Feb,2019Variance: this vs. last
No. of$$$(M)Ad PagesNo. of$$$(M)Ad PagesNo. of$$$(M)Ad Pages
MagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer Advr
1AUTOMOTIVE-B28577131,800$19.51,47025.792.0628598832,303$19.61,54926.261.75--3%-19%-22%-1%-5%-2%+17%
2TRAVEL, BUSINESS CONVENTIONS & MEET914267485$11.957841.342.16917288587$13.764938.192.25--18%-7%-17%-13%-11%+8%-4%
3TRAVEL, RETAIL516120399$10.841926.233.49520152485$10.640920.462.69--20%-21%-18%+2%+3%+28%+30%
4ENGINEERING & CONSTRUCTION22386261,161$10.288723.361.4122387711,386$10.295425.101.23---19%-16%--7%-7%+15%
5DENTAL2037317874$9.972219.522.2720393901,071$11.181921.012.10--5%-19%-18%-10%-12%-7%+8%
6BUILDING1019363637$9.851327.001.411019417770$10.959031.101.41---13%-17%-10%-13%-13%-
7PRODUCT DESIGN ENGINEERING915438929$7.469146.091.579154921,108$8.879653.071.61---11%-16%-15%-13%-13%-2%
8GROCERY917337623$6.753031.211.57917408782$7.657033.551.39---17%-20%-12%-7%-7%+13%
9MOTOR TRUCKS, & ACCESSORIES821188469$6.634116.261.81821279720$8.141519.781.48---33%-35%-18%-18%-18%+22%
10AC/HEATING/PLUMBING/REFRIGERATION/S716218489$5.635322.121.62719293686$5.941321.771.41--16%-26%-29%-4%-14%+2%+15%
11ARCHITECTURE711315610$5.643639.721.387124411,020$6.251142.621.16--8%-29%-40%-7%-15%-7%+20%
12FINANCIAL1226144264$5.32218.501.531228235469$9.237413.371.59--7%-39%-44%-42%-41%-36%-4%
13INTERIOR DESIGN / FURNISHINGS / SPA68206322$5.330638.291.4869263454$7.142447.161.61--11%-22%-29%-25%-28%-19%-8%
14Farm - Diversified Farming & Farm H243869$5.063.9915.991.6826129291$19.324340.601.88--33%-71%-76%-74%-74%-61%-11%
15ELECTRONIC ENGINEERING815294633$4.942428.291.44816360798$5.950231.381.39--6%-18%-21%-17%-15%-10%+3%
16NO SRDS CODE30427931,180$4.688721.121.1130439831,475$5.51,04724.361.06--2%-19%-20%-16%-15%-13%+5%
17METAL, METALWORKING & MACHINERY1018346699$4.343224.041.251018405864$5.051428.571.27---15%-19%-15%-16%-16%-1%
18BUSINESS67148172$3.815021.561.0267143173$3.815121.601.05--+3%-1%-1%---4%
19VETERINARY1221140354$3.834116.242.431221180454$4.135316.811.96---22%-22%-6%-3%-3%+24%
20FOOD - PROCESSING & DISTRIBUTION816269515$3.638223.921.42816305675$4.143126.991.41---12%-24%-10%-11%-11%-
OTHER BUSINESS-TO-BUSINESS MARKETS511240420$1.726524.161.10511303571$2.232929.911.08---21%-26%-22%-19%-19%+2%
OTHER CONSUMER MARKETS2480148$7.010426.201.3124116224$10.614937.401.29---31%-34%-34%-30%-30%+2%
Total52093512,16227,313$25521,65623.161.7852097815,21536,630$31225,32825.891.66--4%-20%-25%-18%-15%-11%+7%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.

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