Magazine Health Watch®

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Current total database of magazines
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Market	This Period: Jan,2019 - Nov,2019								Last Period: Jan,2018 - Nov,2018								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

1BOATING & YACHTING	9	65	876	4,447	$147	4,559	70.15	5.20	9	81	1,054	6,198	$187	5,905	72.90	5.60	-	-20%	-17%	-28%	-21%	-23%	-4%	-7%
2AUTOMOTIVE-B	32	361	1,942	14,685	$131	10,612	29.39	5.46	32	369	2,189	17,373	$145	11,711	31.73	5.35	-	-2%	-11%	-15%	-10%	-9%	-7%	+2%
3TRAVEL, BUSINESS CONVENTIONS & MEET	10	98	784	3,870	$104	4,642	47.37	5.92	10	104	944	4,565	$110	5,112	49.15	5.41	-	-6%	-17%	-15%	-5%	-9%	-4%	+9%
4Farm - Diversified Farming & Farm H	2	24	203	918	$79.4	1,001	41.71	4.93	2	7	124	318	$21.0	265	37.87	2.13	-	+243%	+64%	+189%	+278%	+278%	+10%	+131%
5TRAVEL, RETAIL	5	112	398	2,854	$71.1	2,626	23.44	6.59	5	105	432	3,398	$78.7	2,857	27.21	6.61	-	+7%	-8%	-16%	-10%	-8%	-14%	-
6DENTAL	21	219	671	5,675	$65.9	4,825	22.03	7.19	21	221	857	7,147	$72.8	5,302	23.99	6.18	-	-1%	-22%	-21%	-9%	-9%	-8%	+16%
7INTERIOR DESIGN / FURNISHINGS / SPA	7	66	774	3,646	$60.9	3,520	53.33	4.54	7	69	903	4,611	$70.6	4,319	62.60	4.78	-	-4%	-14%	-21%	-14%	-19%	-15%	-5%
8MOTOR TRUCKS, & ACCESSORIES	8	119	527	4,315	$57.3	2,869	24.11	5.44	8	121	661	5,622	$65.8	3,314	27.39	5.01	-	-2%	-20%	-23%	-13%	-13%	-12%	+9%
9BUILDING	10	109	834	4,006	$55.6	2,995	27.48	3.59	10	110	931	4,270	$62.9	3,230	29.36	3.47	-	-1%	-10%	-6%	-12%	-7%	-6%	+4%
10GROCERY	9	95	1,109	4,761	$52.1	3,994	42.04	3.60	9	95	1,264	5,262	$61.2	4,677	49.23	3.70	-	-	-12%	-10%	-15%	-15%	-15%	-3%
11ENGINEERING & CONSTRUCTION	19	184	1,309	6,239	$51.9	4,376	23.78	3.34	19	170	1,431	7,103	$57.5	4,902	28.84	3.42	-	+8%	-9%	-12%	-10%	-11%	-18%	-2%
12FINANCIAL	14	167	540	2,713	$50.8	2,082	12.47	3.85	14	174	564	3,293	$59.9	2,474	14.22	4.38	-	-4%	-4%	-18%	-15%	-16%	-12%	-12%
13BUSINESS	10	82	677	1,504	$49.3	1,282	15.63	1.89	10	114	897	2,721	$142	2,294	20.12	2.55	-	-28%	-25%	-45%	-65%	-44%	-22%	-26%
14FISHING & HUNTING	6	25	346	1,207	$49.3	845	33.81	2.44	6	45	465	2,288	$89.3	1,667	37.05	3.58	-	-44%	-26%	-47%	-45%	-49%	-9%	-32%
15ARCHITECTURE	6	64	860	5,899	$44.9	3,651	57.04	4.24	6	64	919	7,406	$53.6	4,258	66.54	4.63	-	-	-6%	-20%	-16%	-14%	-14%	-8%
16METAL, METALWORKING & MACHINERY	13	120	1,049	6,872	$43.1	4,233	35.27	4.03	13	124	1,180	8,013	$47.6	4,742	38.24	4.01	-	-3%	-11%	-14%	-10%	-11%	-8%	-
17PRODUCT DESIGN ENGINEERING	9	88	877	4,524	$38.1	3,299	37.49	3.76	9	89	939	4,992	$38.8	3,403	38.24	3.62	-	-1%	-7%	-9%	-2%	-3%	-2%	+4%
18NO SRDS CODE	36	252	2,218	8,059	$36.1	5,857	23.24	2.64	36	277	2,556	9,625	$37.9	6,795	24.53	2.65	-	-9%	-13%	-16%	-5%	-14%	-5%	-1%
19ELECTRONIC ENGINEERING	11	109	729	4,643	$35.7	3,144	28.84	4.31	11	118	827	5,520	$42.3	3,698	31.34	4.47	-	-8%	-12%	-16%	-16%	-15%	-8%	-4%
20FOOD - PROCESSING & DISTRIBUTION	11	116	880	5,125	$33.2	3,879	33.44	4.40	11	117	966	6,047	$36.1	4,194	35.84	4.34	-	-1%	-9%	-15%	-8%	-7%	-7%	+2%
OTHER BUSINESS-TO-BUSINESS MARKETS	6	65	560	2,868	$11.2	1,750	26.93	3.12	6	67	571	3,205	$11.5	1,813	27.06	3.17	-	-3%	-2%	-11%	-2%	-3%	-	-2%
OTHER CONSUMER MARKETS	2	23	241	957	$45.2	651	28.34	2.70	2	15	193	680	$18.9	423	28.25	2.19	-	+53%	+25%	+41%	+140%	+54%	-	+23%
Total	656	6,103	34,773	213,839	$2,187	160,508	26.30	4.61	656	6,742	41,024	272,484	$2,628	191,804	28.44	4.67	-	-9%	-15%	-22%	-17%	-16%	-8%	-1%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.