Magazine Health Watch®

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Current total database of magazines
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Market	This Period: Jan,2019 - May,2019								Last Period: Jan,2018 - May,2018								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

1BOATING & YACHTING	9	36	733	2,663	$83.6	2,571	71.42	3.50	9	39	788	2,885	$88.3	2,743	70.35	3.48	-	-8%	-7%	-8%	-5%	-6%	+2%	+1%
2AUTOMOTIVE-B	31	168	1,373	6,812	$57.0	4,593	27.34	3.34	31	170	1,475	7,513	$60.1	4,849	28.52	3.28	-	-1%	-7%	-9%	-5%	-5%	-4%	+2%
3TRAVEL, BUSINESS CONVENTIONS & MEET	10	44	514	1,655	$42.6	1,960	44.56	3.81	10	47	627	2,009	$46.6	2,273	48.38	3.62	-	-6%	-18%	-18%	-9%	-14%	-8%	+5%
4BUSINESS	10	49	480	866	$35.7	741	15.13	1.54	10	52	576	1,230	$59.8	1,026	19.73	1.78	-	-6%	-17%	-30%	-40%	-28%	-23%	-13%
5FISHING & HUNTING	6	18	305	914	$33.0	647	35.97	2.12	6	21	324	1,014	$34.7	727	34.62	2.24	-	-14%	-6%	-10%	-5%	-11%	+4%	-5%
6DENTAL	20	101	532	2,770	$30.5	2,258	22.36	4.24	20	101	642	3,333	$33.3	2,451	24.27	3.81	-	-	-17%	-17%	-8%	-8%	-8%	+11%
7TRAVEL, RETAIL	5	51	254	1,324	$29.8	1,121	21.99	4.41	5	47	265	1,496	$32.8	1,248	26.57	4.71	-	+9%	-4%	-11%	-9%	-10%	-17%	-6%
8INTERIOR DESIGN / FURNISHINGS / SPA	7	29	589	1,696	$28.7	1,588	54.77	2.69	7	31	702	2,170	$33.6	2,024	65.29	2.88	-	-6%	-16%	-22%	-14%	-22%	-16%	-6%
9BUILDING	10	50	657	1,943	$27.6	1,471	29.42	2.23	10	51	683	2,035	$30.4	1,534	30.09	2.24	-	-2%	-4%	-5%	-9%	-4%	-2%	-
10MOTOR TRUCKS, & ACCESSORIES	8	54	418	2,073	$23.8	1,191	22.06	2.85	8	55	492	2,367	$27.9	1,391	25.29	2.82	-	-2%	-15%	-12%	-15%	-14%	-13%	+1%
11ENGINEERING & CONSTRUCTION	18	80	989	2,906	$22.8	1,971	24.63	1.99	18	78	1,047	3,183	$24.9	2,132	27.34	2.03	-	+3%	-6%	-9%	-8%	-8%	-10%	-2%
12FINANCIAL	14	79	354	1,217	$21.1	882	11.17	2.49	14	80	343	1,432	$23.8	989	12.36	2.88	-	-1%	+3%	-15%	-11%	-11%	-10%	-14%
13METAL, METALWORKING & MACHINERY	13	58	789	3,255	$21.1	2,021	34.86	2.56	13	58	801	3,268	$19.7	1,958	33.75	2.44	-	-	-1%	-	+7%	+3%	+3%	+5%
14GROCERY	8	39	695	1,867	$20.6	1,550	39.76	2.23	8	38	790	2,018	$23.8	1,854	48.79	2.34	-	+3%	-12%	-7%	-13%	-16%	-19%	-5%
15ARCHITECTURE	6	29	698	2,983	$20.2	1,649	56.89	2.36	6	29	748	3,239	$21.8	1,786	61.59	2.38	-	-	-7%	-8%	-7%	-8%	-8%	-1%
16ELECTRONIC ENGINEERING	11	54	631	2,366	$18.2	1,581	29.27	2.50	11	55	650	2,601	$20.4	1,782	32.41	2.74	-	-2%	-3%	-9%	-11%	-11%	-10%	-9%
17PRODUCT DESIGN ENGINEERING	9	38	657	2,270	$18.2	1,595	41.99	2.42	9	40	697	2,280	$17.6	1,601	40.03	2.29	-	-5%	-6%	-	+3%	-	+5%	+6%
18NO SRDS CODE	35	121	1,711	4,017	$16.1	2,903	23.99	1.69	35	127	1,954	4,495	$17.5	3,234	25.46	1.65	-	-5%	-12%	-11%	-7%	-10%	-6%	+3%
19FOOD - PROCESSING & DISTRIBUTION	11	54	664	2,607	$15.7	1,815	33.61	2.73	11	54	658	2,497	$14.7	1,685	31.20	2.56	-	-	+1%	+4%	+6%	+8%	+8%	+7%
20RESTAURANTS & FOOD SERVICE	9	39	354	1,186	$15.7	1,067	27.36	3.01	9	41	414	1,489	$19.2	1,349	32.90	3.25	-	-5%	-14%	-20%	-18%	-21%	-17%	-7%
OTHER BUSINESS-TO-BUSINESS MARKETS	6	30	427	1,440	$5.2	795	26.51	1.86	6	30	418	1,468	$5.0	791	26.37	1.89	-	-	+2%	-2%	+3%	-	+1%	-2%
OTHER CONSUMER MARKETS	1	5	69	194	$0.7	105	21.00	1.52	1	5	77	237	$1.0	138	27.62	1.79	-	-	-10%	-18%	-24%	-24%	-24%	-15%
Total	633	2,908	26,002	105,560	$993	74,371	25.57	2.86	633	3,054	29,033	120,835	$1,129	84,409	27.63	2.90	-	-5%	-10%	-13%	-12%	-12%	-7%	-2%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.