Magazine Health Watch®

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Market	This Period: Jan,2020 - Jun,2020								Last Period: Jan,2019 - Jun,2019								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

1AUTOMOTIVE-B	29	176	1,059	5,473	$55.4	4,282	24.33	4.04	29	188	1,420	7,784	$65.8	5,243	27.89	3.69	-	-6%	-25%	-30%	-16%	-18%	-13%	+10%
2TRAVEL, BUSINESS CONVENTIONS & MEET	10	36	427	1,275	$33.0	1,583	43.98	3.70	10	51	544	1,908	$46.6	2,209	43.31	4.06	-	-29%	-22%	-33%	-29%	-28%	+2%	-9%
3Farm - Diversified Farming & Farm H	2	13	92	287	$28.8	362	27.85	3.93	2	13	172	536	$45.2	570	43.86	3.31	-	-	-47%	-46%	-36%	-37%	-37%	+19%
4DENTAL	21	115	441	2,265	$25.6	1,955	17.00	4.43	21	125	568	3,330	$36.5	2,746	21.97	4.83	-	-8%	-22%	-32%	-30%	-29%	-23%	-8%
5BUILDING	10	54	590	1,631	$24.4	1,318	24.41	2.23	10	59	697	2,284	$32.6	1,724	29.22	2.47	-	-8%	-15%	-29%	-25%	-24%	-16%	-10%
6TRAVEL, RETAIL	5	45	171	840	$23.7	881	19.58	5.15	5	62	288	1,588	$37.1	1,390	22.42	4.82	-	-27%	-41%	-47%	-36%	-37%	-13%	+7%
7ENGINEERING & CONSTRUCTION	22	99	879	2,722	$23.5	2,040	20.61	2.32	22	114	1,206	4,121	$30.9	2,866	25.14	2.37	-	-13%	-27%	-34%	-24%	-29%	-18%	-2%
8GROCERY	9	51	654	1,944	$22.3	1,748	34.27	2.67	9	53	779	2,472	$28.3	2,097	39.56	2.69	-	-4%	-16%	-21%	-21%	-17%	-13%	-1%
9MOTOR TRUCKS, & ACCESSORIES	8	63	283	1,459	$20.4	1,028	16.32	3.63	8	65	451	2,462	$28.1	1,447	22.27	3.21	-	-3%	-37%	-41%	-28%	-29%	-27%	+13%
10ARCHITECTURE	7	35	536	2,182	$20.0	1,586	45.31	2.95	7	40	762	3,768	$25.6	2,104	52.62	2.76	-	-13%	-30%	-42%	-22%	-25%	-14%	+7%
11INTERIOR DESIGN / FURNISHINGS / SPA	7	28	430	1,164	$19.3	1,138	40.66	2.64	7	37	656	2,163	$35.8	2,024	54.72	3.08	-	-24%	-34%	-46%	-46%	-44%	-26%	-14%
12PRODUCT DESIGN ENGINEERING	9	45	603	2,066	$16.9	1,490	33.13	2.47	9	48	740	2,831	$22.8	2,023	42.14	2.73	-	-6%	-19%	-27%	-26%	-26%	-21%	-10%
13ELECTRONIC ENGINEERING	8	45	444	1,982	$15.3	1,381	30.69	3.11	8	46	558	2,547	$19.6	1,724	37.48	3.09	-	-2%	-20%	-22%	-22%	-20%	-18%	+1%
14METAL, METALWORKING & MACHINERY	12	59	593	2,387	$14.6	1,526	25.87	2.57	12	61	699	3,062	$18.2	1,890	30.99	2.70	-	-3%	-15%	-22%	-20%	-19%	-17%	-5%
15FINANCIAL	12	61	201	605	$13.3	524	8.60	2.61	12	87	368	1,403	$25.6	1,033	11.87	2.80	-	-30%	-45%	-57%	-48%	-49%	-28%	-7%
16AC/HEATING/PLUMBING/REFRIGERATION/S	7	49	301	1,126	$12.9	797	16.26	2.64	7	60	414	1,622	$14.6	988	16.48	2.38	-	-18%	-27%	-31%	-12%	-19%	-1%	+11%
17NO SRDS CODE	33	125	1,267	3,275	$12.9	2,413	19.31	1.90	33	145	1,753	4,796	$18.6	3,444	23.75	1.96	-	-14%	-28%	-32%	-31%	-30%	-19%	-3%
18FOOD - PROCESSING & DISTRIBUTION	9	54	507	1,852	$12.3	1,416	26.23	2.79	9	56	600	2,748	$16.5	1,895	33.84	3.15	-	-4%	-16%	-33%	-25%	-25%	-22%	-12%
19BUSINESS	7	24	312	540	$11.1	470	19.61	1.50	7	26	348	609	$12.7	513	19.74	1.47	-	-8%	-10%	-11%	-13%	-8%	-1%	+2%
20HOME SERVICE & HOME	4	11	159	373	$11.1	233	21.19	1.46	4	12	270	792	$12.9	325	27.12	1.20	-	-8%	-41%	-53%	-14%	-28%	-22%	+22%
OTHER BUSINESS-TO-BUSINESS MARKETS	5	32	342	1,048	$4.3	664	20.77	1.94	5	34	432	1,646	$5.9	896	26.37	2.07	-	-6%	-21%	-36%	-27%	-26%	-21%	-6%
OTHER CONSUMER MARKETS	2	11	127	385	$16.4	262	23.85	2.06	2	12	176	578	$24.8	370	30.85	2.10	-	-8%	-28%	-33%	-34%	-29%	-23%	-2%
Total	549	2,797	18,784	77,439	$745	61,871	22.12	3.29	549	3,108	25,429	116,430	$1,025	82,922	26.68	3.26	-	-10%	-26%	-33%	-27%	-25%	-17%	+1%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.