An insight into the health of the magazine publishing industry in the USA compiled by Inquiry Management Systems
  Inquiry Management Systems



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MarketThis Period: Jan,2018 - May,2018Last Period: Jan,2017 - May,2017Variance: this vs. last
No. of$$$(M)Ad PagesNo. of$$$(M)Ad PagesNo. of$$$(M)Ad Pages
MagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer Advr
1BOATING & YACHTING17721,2085,308$1064,32760.103.5817761,3415,964$1114,66361.363.47--5%-10%-11%-5%-7%-2%+3%
2BUSINESS10515731,219$59.81,01919.981.7710556351,424$74.21,20221.861.89--7%-10%-14%-19%-15%-9%-6%
3AUTOMOTIVE-B321731,4917,443$59.44,77227.583.20321751,6618,476$66.25,35930.623.22--1%-10%-12%-10%-11%-10%-1%
4TRAVEL, BUSINESS CONVENTIONS & MEET12557452,258$49.02,52645.933.3912598042,413$48.72,55443.293.17--7%-7%-6%--1%+6%+7%
5FISHING & HUNTING16354861,443$40.91,04029.732.1416607002,776$72.41,90131.682.71--42%-31%-48%-44%-45%-6%-21%
6TRAVEL, RETAIL6522721,653$37.71,46728.225.396582911,864$44.91,67428.875.75--10%-7%-11%-16%-12%-2%-6%
7MOTOR TRUCKS, & ACCESSORIES14876734,168$36.02,53729.163.7714867114,331$39.12,60930.333.67-+1%-5%-4%-8%-3%-4%+3%
8INTERIOR DESIGN / FURNISHINGS / SPA7326822,180$34.22,07564.873.047347542,586$37.02,31568.113.07--6%-10%-16%-8%-10%-5%-1%
9DENTAL211016503,340$33.32,45324.293.77211036663,681$37.42,80627.244.21--2%-2%-9%-11%-13%-11%-10%
10BUILDING12507091,925$28.71,46829.362.0712638582,707$37.91,98531.512.31--21%-17%-29%-24%-26%-7%-11%
11FINANCIAL231095141,845$28.71,30411.972.53231246512,280$37.41,67713.532.57--12%-21%-19%-23%-22%-12%-1%
12ENGINEERING & CONSTRUCTION231001,3174,800$28.43,32733.272.52231101,4975,704$34.33,78534.412.52--9%-12%-16%-17%-12%-3%-
13GROCERY10408072,055$24.11,88347.072.3310411,0642,673$30.82,18153.202.05--2%-24%-23%-22%-14%-12%+14%
14ARCHITECTURE9358023,426$23.11,90454.412.379378483,769$29.02,27661.512.68--5%-5%-9%-21%-16%-12%-12%
15ELECTRONIC ENGINEERING14548233,045$22.51,88634.932.2914628433,477$24.12,02532.662.40--13%-2%-12%-6%-7%+7%-5%
16AC/HEATING/PLUMBING/REFRIGERATION/S11665782,358$21.81,62424.612.8111716532,960$25.51,97327.803.02--7%-11%-20%-14%-18%-11%-7%
17METAL, METALWORKING & MACHINERY13588053,268$19.71,95833.752.4313588803,613$21.32,14036.902.43---9%-10%-8%-9%-9%-
18NO SRDS CODE391382,2905,092$18.33,60526.121.57391422,4285,816$19.73,91427.571.61--3%-6%-12%-7%-8%-5%-2%
19PHARMACEUTICS & PHARMACOLOGY16706361,649$17.51,49021.292.3416726841,994$19.71,69523.552.47--3%-7%-17%-11%-12%-10%-5%
20PRODUCT DESIGN ENGINEERING10406872,223$17.11,54538.622.2410437192,571$21.01,71739.942.38--7%-4%-14%-18%-10%-3%-6%
OTHER BUSINESS-TO-BUSINESS MARKETS7314251,475$5.279425.621.867324461,380$4.378424.511.75--3%-5%+7%+19%+1%+5%+6%
OTHER CONSUMER MARKETS2697255$1.115225.481.5728150367$1.524030.021.60--25%-35%-31%-28%-36%-15%-2%
Total8003,53233,974140,101$1,24596,54127.332.848003,85338,359165,522$1,488112,79629.272.94--8%-11%-15%-16%-14%-7%-3%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.

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