An insight into the health of the magazine publishing industry in the USA compiled by Inquiry Management Systems
  Inquiry Management Systems



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MarketThis Period: Jan,2019 - Sep,2019Last Period: Jan,2018 - Sep,2018Variance: this vs. last
No. of$$$(M)Ad PagesNo. of$$$(M)Ad PagesNo. of$$$(M)Ad Pages
MagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer Advr
1BOATING & YACHTING9558133,670$1183,62465.894.459669554,801$1424,49268.064.70--17%-15%-24%-17%-19%-3%-5%
2AUTOMOTIVE-B322991,68111,814$1048,27627.684.92323011,82213,497$1128,97229.814.92--1%-8%-12%-7%-8%-7%-
3TRAVEL, BUSINESS CONVENTIONS & MEET10796853,057$81.13,71347.005.4210848263,576$84.44,04448.144.89--6%-17%-15%-4%-8%-2%+11%
4DENTAL211806344,646$54.23,94321.906.21211807975,803$58.84,28623.815.37---20%-20%-8%-8%-8%+16%
5TRAVEL, RETAIL5933582,255$53.22,00821.605.615843772,631$59.12,19126.085.81-+11%-5%-14%-10%-8%-17%-3%
6INTERIOR DESIGN / FURNISHINGS / SPA7547313,004$49.82,88453.423.947568443,739$57.33,53763.164.19--4%-13%-20%-13%-18%-15%-6%
7FISHING & HUNTING6253461,207$49.384533.812.446384301,893$73.21,37336.133.19--34%-20%-36%-33%-38%-6%-24%
8BUILDING10897793,359$46.82,51928.303.2310908673,585$53.12,71930.213.13--1%-10%-6%-12%-7%-6%+3%
9BUSINESS10746301,330$45.11,12015.141.7710927792,110$1011,76519.192.26--20%-19%-37%-56%-37%-21%-22%
10MOTOR TRUCKS, & ACCESSORIES8975023,501$44.12,20622.744.398986164,414$51.22,56926.214.17--1%-19%-21%-14%-14%-13%+5%
11GROCERY9789223,614$42.03,14040.253.409781,1304,139$49.33,73647.903.30---18%-13%-15%-16%-16%+3%
12ENGINEERING & CONSTRUCTION181411,1934,929$40.23,39424.072.84181371,3195,707$45.83,94028.762.98-+3%-10%-14%-12%-14%-16%-5%
13FINANCIAL141364702,107$38.91,58611.663.37141405042,541$44.71,84313.163.65--3%-7%-17%-13%-14%-11%-8%
14ARCHITECTURE6528154,884$35.82,90255.813.566528725,921$42.73,36664.743.86---7%-18%-16%-14%-14%-8%
15METAL, METALWORKING & MACHINERY13999385,457$34.43,36133.953.58131011,0886,437$38.23,81537.773.50--2%-14%-15%-10%-12%-10%+2%
16PRODUCT DESIGN ENGINEERING9728423,851$32.32,81439.083.349728534,002$30.82,74338.093.21---1%-4%+5%+3%+3%+4%
17ELECTRONIC ENGINEERING11947113,998$30.82,69028.623.7811977654,514$35.03,07631.714.02--3%-7%-11%-12%-13%-10%-6%
18NO SRDS CODE352052,0336,545$28.74,71022.972.31352252,3757,759$30.75,52324.542.32--9%-14%-16%-7%-15%-6%-
19FOOD - PROCESSING & DISTRIBUTION11958424,446$28.63,35435.303.9811958934,933$29.73,41035.893.81---6%-10%-3%-2%-2%+4%
20Petroleum, Oil & Natural Gas101148323,492$28.32,28420.042.74101078584,081$28.62,19920.552.56-+7%-3%-14%-1%+4%-3%+7%
OTHER BUSINESS-TO-BUSINESS MARKETS6545202,441$9.11,45626.972.806555502,692$9.91,54828.152.81--2%-5%-9%-9%-6%-4%-
OTHER CONSUMER MARKETS218214766$34.750027.802.33210145442$6.625325.371.75-+80%+48%+73%+429%+97%+10%+34%
Total6485,03231,846177,023$1,729130,66625.964.106485,46937,345219,495$2,058153,51928.074.11--8%-15%-19%-16%-15%-7%-
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.

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