Magazine Health Watch®

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Current total database of magazines
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Market	This Period: Jan,2018 - Aug,2018								Last Period: Jan,2017 - Aug,2017								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

1BOATING & YACHTING	17	104	1,394	7,603	$153	6,157	59.20	4.41	17	114	1,538	8,785	$162	6,809	59.73	4.42	-	-9%	-9%	-13%	-6%	-10%	-1%	-
2AUTOMOTIVE-B	33	272	1,756	11,972	$98.4	7,859	28.89	4.47	33	278	1,941	13,548	$109	8,690	31.26	4.47	-	-2%	-10%	-12%	-10%	-10%	-8%	-
3BUSINESS	10	79	658	1,693	$84.6	1,414	17.90	2.14	10	84	791	2,055	$108	1,700	20.24	2.15	-	-6%	-17%	-18%	-22%	-17%	-12%	-
4TRAVEL, BUSINESS CONVENTIONS & MEET	12	85	920	3,398	$74.3	3,798	44.69	4.12	12	92	996	3,754	$78.4	4,014	43.63	4.03	-	-8%	-8%	-9%	-5%	-5%	+2%	+2%
5FISHING & HUNTING	16	48	559	2,087	$70.0	1,512	31.50	2.70	16	101	888	4,864	$122	3,405	33.71	3.83	-	-52%	-37%	-57%	-43%	-56%	-7%	-29%
6MOTOR TRUCKS, & ACCESSORIES	14	139	802	6,872	$58.7	4,133	29.73	5.15	14	137	835	7,145	$63.7	4,328	31.59	5.18	-	+1%	-4%	-4%	-8%	-4%	-6%	-1%
7TRAVEL, RETAIL	6	83	360	2,547	$57.7	2,207	26.59	6.13	6	93	373	2,883	$67.5	2,529	27.20	6.78	-	-11%	-3%	-12%	-15%	-13%	-2%	-10%
8DENTAL	21	157	760	5,073	$51.0	3,720	23.69	4.89	21	161	765	5,619	$57.3	4,231	26.28	5.53	-	-2%	-1%	-10%	-11%	-12%	-10%	-11%
9INTERIOR DESIGN / FURNISHINGS / SPA	7	48	784	3,174	$48.4	2,967	61.83	3.78	7	53	865	3,869	$54.3	3,472	65.52	4.01	-	-9%	-9%	-18%	-11%	-15%	-6%	-6%
10ENGINEERING & CONSTRUCTION	23	149	1,546	7,347	$45.1	5,196	34.87	3.36	23	171	1,761	8,765	$53.1	5,880	34.39	3.33	-	-13%	-12%	-16%	-15%	-12%	+1%	+1%
11BUILDING	12	81	891	3,112	$44.0	2,345	28.96	2.63	12	98	1,003	4,071	$57.8	3,079	31.42	3.07	-	-17%	-11%	-24%	-24%	-24%	-8%	-14%
12FINANCIAL	23	153	640	2,629	$43.8	1,903	12.44	2.97	23	189	896	3,511	$58.4	2,602	13.77	2.90	-	-19%	-29%	-25%	-25%	-27%	-10%	+2%
13ARCHITECTURE	9	53	890	5,462	$39.2	3,114	58.75	3.49	9	58	930	5,944	$46.3	3,587	61.86	3.85	-	-9%	-4%	-8%	-16%	-13%	-5%	-9%
14GROCERY	10	63	1,054	3,305	$38.1	2,933	46.56	2.78	10	66	1,341	4,054	$45.9	3,284	49.76	2.44	-	-5%	-21%	-18%	-17%	-11%	-6%	+14%
15METAL, METALWORKING & MACHINERY	13	88	1,033	5,478	$32.6	3,258	37.03	3.15	13	88	1,055	5,620	$32.5	3,235	36.76	3.06	-	-	-2%	-3%	-	+1%	+1%	+3%
16ELECTRONIC ENGINEERING	14	82	896	4,303	$32.1	2,727	33.26	3.04	14	96	931	5,011	$35.7	3,041	31.67	3.26	-	-15%	-4%	-14%	-10%	-10%	+5%	-7%
17AC/HEATING/PLUMBING/REFRIGERATION/S	11	100	639	3,275	$30.1	2,185	21.85	3.42	11	113	761	4,575	$39.6	3,056	27.04	4.01	-	-12%	-16%	-28%	-24%	-28%	-19%	-15%
18PRODUCT DESIGN ENGINEERING	10	65	823	3,535	$27.2	2,441	37.56	2.96	10	69	839	3,806	$31.5	2,578	37.37	3.07	-	-6%	-2%	-7%	-14%	-5%	+1%	-3%
19NO SRDS CODE	39	211	2,599	7,420	$27.0	5,220	24.74	2.00	39	222	2,889	8,897	$31.6	5,943	26.77	2.05	-	-5%	-10%	-17%	-15%	-12%	-8%	-2%
20FOOD - PROCESSING & DISTRIBUTION	14	91	862	4,368	$25.9	3,036	33.36	3.52	14	98	940	5,142	$29.7	3,525	35.97	3.75	-	-7%	-8%	-15%	-13%	-14%	-7%	-6%
OTHER BUSINESS-TO-BUSINESS MARKETS	7	47	488	2,288	$7.6	1,277	27.18	2.61	7	52	570	2,408	$7.0	1,326	25.50	2.32	-	-10%	-14%	-5%	+9%	-4%	+7%	+13%
OTHER CONSUMER MARKETS	2	9	112	358	$1.4	203	22.55	1.81	2	12	180	546	$2.1	347	28.92	1.92	-	-25%	-38%	-34%	-33%	-42%	-22%	-6%
Total	809	5,393	40,451	216,496	$1,920	148,776	27.58	3.67	809	6,047	46,121	260,011	$2,336	176,962	29.26	3.83	-	-11%	-12%	-17%	-18%	-16%	-6%	-4%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.