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Market	This Period: Jan,2020 - Aug,2020								Last Period: Jan,2019 - Aug,2019								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

1AUTOMOTIVE-B	29	233	1,161	7,198	$71.8	5,534	23.75	4.76	29	249	1,546	10,023	$86.5	6,835	27.45	4.42	-	-6%	-25%	-28%	-17%	-19%	-13%	+8%
2TRAVEL, BUSINESS CONVENTIONS & MEET	10	51	463	1,562	$39.9	1,879	36.85	4.06	10	68	616	2,526	$64.8	3,023	44.46	4.90	-	-25%	-25%	-38%	-38%	-38%	-17%	-17%
3Farm - Diversified Farming & Farm H	2	16	105	353	$33.7	423	26.44	4.02	2	16	189	642	$56.4	712	44.50	3.76	-	-	-44%	-45%	-40%	-41%	-41%	+7%
4DENTAL	21	149	486	2,774	$31.4	2,395	16.07	4.92	21	161	610	4,188	$47.3	3,506	21.77	5.74	-	-7%	-20%	-34%	-34%	-32%	-26%	-14%
5BUILDING	10	68	644	2,065	$31.2	1,661	24.43	2.58	10	77	747	2,912	$40.7	2,195	28.51	2.93	-	-12%	-14%	-29%	-23%	-24%	-14%	-12%
6ENGINEERING & CONSTRUCTION	24	141	1,034	3,740	$30.1	2,786	19.76	2.69	24	151	1,350	5,275	$39.5	3,680	24.37	2.72	-	-7%	-23%	-29%	-24%	-24%	-19%	-1%
7TRAVEL, RETAIL	5	63	215	1,099	$29.8	1,123	17.83	5.22	5	82	347	2,017	$47.5	1,792	21.85	5.16	-	-23%	-38%	-46%	-37%	-37%	-18%	+1%
8GROCERY	9	67	719	2,495	$28.8	2,280	34.03	3.17	9	70	936	3,302	$36.5	2,733	39.05	2.92	-	-4%	-23%	-24%	-21%	-17%	-13%	+9%
9MOTOR TRUCKS, & ACCESSORIES	8	82	308	1,898	$26.6	1,337	16.31	4.34	8	86	482	3,146	$37.8	1,937	22.53	4.02	-	-5%	-36%	-40%	-29%	-31%	-28%	+8%
10INTERIOR DESIGN / FURNISHINGS / SPA	7	38	478	1,534	$25.8	1,477	38.87	3.09	7	46	696	2,604	$43.1	2,472	53.74	3.55	-	-17%	-31%	-41%	-40%	-40%	-28%	-13%
11ARCHITECTURE	7	46	584	2,805	$25.5	2,032	44.17	3.48	7	51	810	4,577	$32.6	2,670	52.35	3.29	-	-10%	-28%	-39%	-22%	-24%	-16%	+6%
12PRODUCT DESIGN ENGINEERING	9	62	683	2,607	$22.0	1,936	31.23	2.83	9	64	813	3,453	$29.1	2,539	39.68	3.12	-	-3%	-16%	-25%	-24%	-24%	-21%	-9%
13FINANCIAL	12	83	312	823	$19.3	774	9.33	2.48	12	111	439	1,823	$34.6	1,386	12.49	3.15	-	-25%	-29%	-55%	-44%	-44%	-25%	-21%
14METAL, METALWORKING & MACHINERY	12	78	672	3,226	$19.3	2,020	25.89	3.00	12	79	757	3,913	$23.4	2,420	30.63	3.19	-	-1%	-11%	-18%	-17%	-17%	-15%	-6%
15ELECTRONIC ENGINEERING	8	60	473	2,485	$18.9	1,716	28.60	3.62	8	61	586	3,159	$24.5	2,169	35.55	3.70	-	-2%	-19%	-21%	-23%	-21%	-20%	-2%
16AC/HEATING/PLUMBING/REFRIGERATION/S	7	66	320	1,491	$17.1	1,058	16.03	3.30	7	79	444	2,039	$19.3	1,310	16.58	2.95	-	-16%	-28%	-27%	-12%	-19%	-3%	+12%
17NO SRDS CODE	33	162	1,430	4,240	$17.1	3,156	19.48	2.20	33	188	1,904	6,060	$23.9	4,388	23.34	2.30	-	-14%	-25%	-30%	-29%	-28%	-17%	-4%
18FOOD - PROCESSING & DISTRIBUTION	9	69	563	2,388	$16.1	1,866	27.05	3.31	9	73	681	3,454	$21.7	2,494	34.17	3.66	-	-5%	-17%	-31%	-26%	-25%	-21%	-9%
19HOME SERVICE & HOME	3	15	176	512	$14.7	317	21.18	1.80	3	14	264	932	$16.9	382	27.29	1.44	-	+7%	-33%	-45%	-14%	-17%	-22%	+25%
20BUSINESS	7	31	366	705	$13.7	621	20.06	1.69	7	34	423	814	$16.2	680	20.02	1.61	-	-9%	-13%	-13%	-15%	-9%	-	+6%
OTHER BUSINESS-TO-BUSINESS MARKETS	5	45	395	1,538	$6.3	960	21.33	2.43	5	46	495	2,218	$8.5	1,337	29.08	2.70	-	-2%	-20%	-31%	-27%	-28%	-27%	-10%
OTHER CONSUMER MARKETS	2	16	145	516	$23.4	353	22.08	2.43	2	16	202	700	$30.4	448	28.02	2.21	-	-	-28%	-26%	-23%	-21%	-21%	+10%
Total	552	3,710	20,856	100,566	$956	79,973	21.55	3.83	552	4,098	28,228	148,462	$1,336	108,536	26.48	3.84	-	-9%	-26%	-32%	-28%	-26%	-19%	-
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.