Magazine Health Watch®

This Period:
-

Last Period:
-

Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2021 - Aug,2021								Last Period: Jan,2020 - Aug,2020								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

1AUTOMOTIVE-B	24	203	1,084	6,151	$64.1	4,548	22.40	4.19	24	206	1,136	6,487	$69.6	4,970	24.12	4.37	-	-1%	-5%	-5%	-8%	-8%	-7%	-4%
2DENTAL	20	135	467	2,820	$34.4	2,555	18.93	5.47	20	144	486	2,759	$31.4	2,384	16.55	4.90	-	-6%	-4%	+2%	+10%	+7%	+14%	+12%
3GROCERY	9	60	623	2,198	$26.3	2,147	35.79	3.44	9	67	720	2,496	$29.0	2,292	34.21	3.18	-	-10%	-13%	-12%	-9%	-6%	+5%	+8%
4TRAVEL, RETAIL	5	63	136	722	$25.1	887	14.08	6.52	5	65	217	1,107	$30.0	1,128	17.36	5.20	-	-3%	-37%	-35%	-16%	-21%	-19%	+25%
5BUILDING	9	61	520	1,739	$24.4	1,290	21.15	2.48	9	65	625	2,007	$30.0	1,609	24.76	2.57	-	-6%	-17%	-13%	-19%	-20%	-15%	-4%
6ARCHITECTURE	7	41	540	2,606	$21.4	1,905	46.47	3.52	7	46	582	2,805	$25.5	2,029	44.11	3.48	-	-11%	-7%	-7%	-16%	-6%	+5%	+1%
7ENGINEERING & CONSTRUCTION	20	119	829	2,969	$20.9	2,171	18.24	2.61	20	126	899	3,319	$24.5	2,439	19.35	2.71	-	-6%	-8%	-11%	-15%	-11%	-6%	-3%
8NO SRDS CODE	22	120	1,152	3,648	$20.9	2,870	23.91	2.49	22	128	1,205	3,674	$15.1	2,745	21.45	2.27	-	-6%	-4%	-1%	+38%	+5%	+12%	+9%
9TRAVEL, BUSINESS CONVENTIONS & MEET	9	46	297	998	$20.6	1,119	24.33	3.76	9	50	458	1,531	$39.3	1,853	37.06	4.04	-	-8%	-35%	-35%	-48%	-40%	-34%	-7%
10METAL, METALWORKING & MACHINERY	12	79	611	2,972	$20.3	1,931	24.45	3.16	12	78	671	3,226	$19.3	2,020	25.89	3.01	-	+1%	-9%	-8%	+5%	-4%	-6%	+5%
11AC/HEATING/PLUMBING/REFRIGERATION/S	7	61	247	1,491	$18.1	1,105	18.12	4.47	7	66	320	1,491	$17.1	1,058	16.03	3.30	-	-8%	-23%	-	+6%	+4%	+13%	+35%
12PRODUCT DESIGN ENGINEERING	9	58	565	2,084	$17.4	1,520	26.22	2.69	9	62	683	2,607	$22.0	1,936	31.23	2.83	-	-6%	-17%	-20%	-21%	-21%	-16%	-5%
13MOTOR TRUCKS, & ACCESSORIES	4	55	207	1,052	$14.0	737	13.40	3.56	4	55	227	1,133	$15.8	795	14.46	3.50	-	-	-9%	-7%	-11%	-7%	-7%	+2%
14BUSINESS	11	45	529	1,126	$13.9	965	21.45	1.82	11	40	466	997	$14.0	853	21.33	1.83	-	+13%	+14%	+13%	-1%	+13%	+1%	-
15INTERIOR DESIGN / FURNISHINGS / SPA	5	21	320	847	$13.6	816	38.86	2.55	5	29	441	1,335	$22.0	1,270	43.81	2.88	-	-28%	-27%	-37%	-38%	-36%	-11%	-11%
16ELECTRONIC ENGINEERING	8	58	446	2,089	$12.5	1,400	24.15	3.14	8	60	473	2,485	$18.9	1,716	28.60	3.62	-	-3%	-6%	-16%	-34%	-18%	-16%	-13%
17FLOOR COVERINGS/INSTALLATION	5	58	172	1,186	$11.3	1,025	17.67	5.95	5	56	172	1,100	$10.6	963	17.21	5.60	-	+4%	-	+8%	+6%	+6%	+3%	+6%
18ELECTRICAL	3	24	154	1,095	$10.9	711	29.64	4.62	3	23	142	1,000	$10.2	666	28.97	4.69	-	+4%	+8%	+10%	+7%	+7%	+2%	-2%
19FOOD - PROCESSING & DISTRIBUTION	8	62	419	1,733	$10.5	1,297	20.93	3.09	8	67	549	2,336	$15.8	1,813	27.06	3.30	-	-7%	-24%	-26%	-33%	-28%	-23%	-6%
20WATER SUPPLY & SEWAGE DISPOSAL	13	95	492	2,210	$10.1	1,425	15.00	2.89	13	101	566	2,652	$12.0	1,766	17.48	3.12	-	-6%	-13%	-17%	-16%	-19%	-14%	-7%
OTHER BUSINESS-TO-BUSINESS MARKETS	3	16	173	550	$2.2	371	23.19	2.14	3	20	284	832	$4.5	564	28.20	1.98	-	-20%	-39%	-34%	-50%	-34%	-18%	+8%
OTHER CONSUMER MARKETS	1	8	82	255	$1.0	129	16.16	1.57	1	8	59	222	$0.8	115	14.40	1.95	-	-	+39%	+15%	+12%	+12%	+12%	-19%
Total	458	3,015	16,604	79,736	$707	62,969	20.88	3.79	458	3,310	18,813	91,025	$830	72,379	21.86	3.84	-	-9%	-12%	-12%	-15%	-13%	-4%	-1%
Page: 1 2 3 4 5 ALL

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.