Magazine Health Watch®

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Current total database of magazines
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Market	This Period: Jan,2017 - Sep,2017								Last Period: Jan,2016 - Sep,2016								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

1WOMENS	11	46	561	1,606	$402	1,671	36.34	2.98	11	160	1,093	6,119	$1,370	6,029	37.68	5.51	-	-71%	-49%	-74%	-71%	-72%	-4%	-46%
2HOME SERVICE & HOME	18	54	1,165	3,366	$310	2,297	42.54	1.97	18	124	1,959	7,949	$1,046	6,155	49.64	3.14	-	-56%	-41%	-58%	-70%	-63%	-14%	-37%
3News	5	44	388	832	$279	878	19.97	2.26	5	158	1,163	4,266	$1,195	4,244	26.86	3.65	-	-72%	-67%	-80%	-77%	-79%	-26%	-38%
4FASHION, BEAUTY & GROOMING	9	22	270	730	$216	958	43.56	3.55	9	101	864	5,392	$1,597	7,937	78.58	9.18	-	-78%	-69%	-86%	-86%	-88%	-45%	-61%
5BUSINESS	21	124	1,254	3,210	$202	2,694	21.72	2.14	21	221	2,162	7,129	$512	5,758	26.05	2.66	-	-44%	-42%	-55%	-60%	-53%	-17%	-19%
6BOATING & YACHTING	19	134	1,672	10,275	$184	7,874	58.76	4.70	19	146	1,817	11,447	$172	7,933	54.34	4.36	-	-8%	-8%	-10%	+7%	-1%	+8%	+8%
7FISHING & HUNTING	34	184	1,586	9,073	$173	6,092	33.10	3.84	34	215	2,132	12,552	$201	7,810	36.32	3.66	-	-14%	-26%	-28%	-14%	-22%	-9%	+5%
8AUTOMOTIVE-B	35	317	2,262	15,789	$124	10,092	31.83	4.46	35	327	2,547	18,026	$130	10,985	33.59	4.31	-	-3%	-11%	-12%	-4%	-8%	-5%	+3%
9HEALTH	9	35	364	1,382	$121	1,193	34.10	3.28	9	70	689	3,202	$478	2,901	41.45	4.21	-	-50%	-47%	-57%	-75%	-59%	-18%	-22%
10ENTERTAINMENT & PERFORMING ARTS	5	61	227	843	$102	683	11.21	3.01	5	184	532	3,288	$394	2,678	14.56	5.03	-	-67%	-57%	-74%	-74%	-74%	-23%	-40%
11TRAVEL, BUSINESS CONVENTIONS & MEET	24	129	1,423	4,964	$99.4	5,192	40.25	3.64	24	170	2,099	7,061	$118	6,925	40.73	3.29	-	-24%	-32%	-30%	-16%	-25%	-1%	+11%
12Automotive	9	25	298	849	$98.4	759	30.36	2.54	9	81	538	3,512	$316	2,790	34.45	5.18	-	-69%	-45%	-76%	-69%	-73%	-12%	-51%
13EPICUREAN	9	21	342	691	$96.6	629	29.96	1.84	9	63	790	2,781	$389	2,703	42.91	3.42	-	-67%	-57%	-75%	-75%	-77%	-30%	-46%
14MOTION, TALK, SOUND, COMMERCIAL PIC	10	125	1,517	4,374	$91.1	3,753	30.02	2.47	10	171	1,997	7,010	$111	5,195	30.38	2.60	-	-27%	-24%	-38%	-18%	-28%	-1%	-5%
15TRAVEL	4	13	227	450	$87.6	533	41.00	2.34	4	28	404	1,015	$159	1,087	38.83	2.69	-	-54%	-44%	-56%	-45%	-51%	+6%	-13%
16SPORTS	28	95	915	2,525	$84.1	2,267	23.86	2.47	28	180	1,538	5,985	$315	5,273	29.29	3.42	-	-47%	-41%	-58%	-73%	-57%	-19%	-28%
17BRIDAL	6	8	336	709	$83.2	1,049	131	3.12	6	19	533	1,831	$185	2,563	134	4.80	-	-58%	-37%	-61%	-55%	-59%	-3%	-35%
18MOTOR TRUCKS, & ACCESSORIES	20	193	1,008	9,864	$78.7	6,608	34.23	6.55	20	209	1,295	12,235	$84.3	7,471	35.74	5.77	-	-8%	-22%	-19%	-7%	-12%	-4%	+14%
19Metropolitan/Regional/State	16	68	1,934	3,889	$77.0	2,857	42.02	1.47	16	171	4,356	10,898	$203	7,351	42.99	1.68	-	-60%	-56%	-64%	-62%	-61%	-2%	-12%
20TRAVEL, RETAIL	6	104	393	3,155	$73.9	2,739	26.33	6.97	6	104	473	3,852	$79.0	2,977	28.63	6.29	-	-	-17%	-18%	-6%	-8%	-8%	+11%
OTHER BUSINESS-TO-BUSINESS MARKETS	11	74	911	3,393	$16.9	2,066	27.92	2.26	11	90	1,139	4,660	$21.8	2,764	30.71	2.42	-	-18%	-20%	-27%	-22%	-25%	-9%	-7%
OTHER CONSUMER MARKETS	2	14	193	644	$2.5	417	29.85	2.16	2	14	174	553	$2.1	341	24.39	1.96	-	-	+11%	+16%	+21%	+22%	+22%	+10%
Total	1,455	9,430	64,094	378,754	$5,400	260,640	27.63	4.06	1,455	12,783	82,005	550,084	$13,374	381,311	29.83	4.65	-	-26%	-22%	-31%	-60%	-32%	-7%	-13%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.