Magazine Health Watch®

This Period:
-

Last Period:
-

Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2019 - Jul,2019								Last Period: Jan,2018 - Jul,2018								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

1BOATING & YACHTING	9	45	769	3,151	$100	3,079	68.44	4.00	9	53	865	3,813	$116	3,628	68.46	4.19	-	-15%	-11%	-17%	-13%	-15%	-	-5%
2AUTOMOTIVE-B	32	233	1,546	9,349	$79.2	6,313	27.09	4.08	32	236	1,659	10,439	$86.5	6,860	29.06	4.13	-	-1%	-7%	-10%	-8%	-8%	-7%	-1%
3TRAVEL, BUSINESS CONVENTIONS & MEET	10	61	579	2,263	$59.5	2,703	44.31	4.66	10	66	724	2,702	$62.0	2,992	45.34	4.13	-	-8%	-20%	-16%	-4%	-10%	-2%	+13%
4FISHING & HUNTING	6	22	346	1,149	$45.9	811	36.87	2.34	6	31	387	1,511	$55.0	1,086	35.06	2.80	-	-29%	-11%	-24%	-16%	-25%	+5%	-17%
5DENTAL	21	139	579	3,696	$41.7	3,059	22.01	5.28	21	140	727	4,575	$46.2	3,371	24.08	4.63	-	-1%	-20%	-19%	-10%	-9%	-9%	+14%
6TRAVEL, RETAIL	5	72	303	1,769	$41.3	1,549	21.52	5.11	5	66	311	2,037	$45.2	1,715	25.99	5.51	-	+9%	-3%	-13%	-9%	-10%	-17%	-7%
7BUSINESS	10	65	552	1,090	$40.2	912	14.04	1.65	10	72	661	1,638	$77.1	1,358	18.87	2.05	-	-10%	-16%	-33%	-48%	-33%	-26%	-20%
8INTERIOR DESIGN / FURNISHINGS / SPA	7	42	679	2,409	$39.9	2,277	54.22	3.35	7	44	792	3,000	$45.4	2,777	63.13	3.50	-	-5%	-14%	-20%	-12%	-18%	-14%	-4%
9BUILDING	10	69	728	2,607	$36.8	1,966	28.49	2.70	10	71	769	2,712	$39.6	2,040	28.73	2.65	-	-3%	-5%	-4%	-7%	-4%	-1%	+2%
10MOTOR TRUCKS, & ACCESSORIES	8	76	455	2,770	$32.8	1,643	21.63	3.61	8	77	570	3,402	$39.5	1,980	25.72	3.47	-	-1%	-20%	-19%	-17%	-17%	-16%	+4%
11ENGINEERING & CONSTRUCTION	18	113	1,118	3,996	$31.4	2,702	23.92	2.41	18	109	1,218	4,485	$35.6	3,063	28.10	2.51	-	+4%	-8%	-11%	-12%	-12%	-15%	-4%
12ARCHITECTURE	6	41	770	4,072	$28.8	2,321	56.61	3.01	6	41	823	4,673	$34.0	2,672	65.18	3.24	-	-	-6%	-13%	-15%	-13%	-13%	-7%
13FINANCIAL	14	107	396	1,620	$28.4	1,175	10.98	2.96	14	111	451	2,025	$35.6	1,462	13.17	3.24	-	-4%	-12%	-20%	-20%	-20%	-17%	-8%
14GROCERY	8	55	805	2,524	$28.1	2,132	38.76	2.64	8	53	996	2,903	$32.3	2,511	47.39	2.52	-	+4%	-19%	-13%	-13%	-15%	-18%	+5%
15METAL, METALWORKING & MACHINERY	13	79	858	4,363	$27.9	2,661	33.69	3.10	13	79	938	4,595	$27.6	2,731	34.57	2.91	-	-	-9%	-5%	+1%	-3%	-3%	+7%
16PRODUCT DESIGN ENGINEERING	9	54	793	3,129	$26.2	2,294	42.49	2.89	9	56	776	3,143	$24.2	2,190	39.11	2.82	-	-4%	+2%	-	+8%	+5%	+9%	+3%
17ELECTRONIC ENGINEERING	11	75	679	3,208	$24.8	2,145	28.60	3.16	11	76	704	3,491	$27.0	2,381	31.33	3.38	-	-1%	-4%	-8%	-9%	-10%	-9%	-7%
18NO SRDS CODE	35	166	1,904	5,408	$23.1	3,888	23.42	2.04	35	178	2,169	6,160	$23.7	4,361	24.50	2.01	-	-7%	-12%	-12%	-2%	-11%	-4%	+2%
19Petroleum, Oil & Natural Gas	10	88	768	2,863	$22.4	1,820	20.68	2.37	10	86	797	3,275	$22.1	1,745	20.29	2.19	-	+2%	-4%	-13%	+1%	+4%	+2%	+8%
20FOOD - PROCESSING & DISTRIBUTION	11	75	733	3,456	$21.0	2,416	32.21	3.29	11	76	810	3,874	$23.2	2,705	35.59	3.34	-	-1%	-10%	-11%	-10%	-11%	-9%	-1%
OTHER BUSINESS-TO-BUSINESS MARKETS	6	42	501	1,972	$7.4	1,114	26.52	2.22	6	43	504	2,115	$7.4	1,115	25.93	2.21	-	-2%	-1%	-7%	+2%	-	+2%	-
OTHER CONSUMER MARKETS	1	7	75	249	$1.0	128	18.33	1.71	1	7	85	296	$1.1	164	23.51	1.93	-	-	-12%	-16%	-22%	-22%	-22%	-12%
Total	641	4,003	29,346	143,039	$1,346	102,716	25.66	3.50	641	4,275	33,511	170,230	$1,579	118,369	27.68	3.53	-	-6%	-12%	-16%	-15%	-13%	-7%	-1%
Page: 1 2 3 4 5 6 ALL

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.