Magazine Health Watch®

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Current total database of magazines
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Market	This Period: Jan,2018 - May,2018								Last Period: Jan,2017 - May,2017								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

1BOATING & YACHTING	17	72	1,208	5,308	$106	4,327	60.10	3.58	17	76	1,341	5,964	$111	4,663	61.36	3.47	-	-5%	-10%	-11%	-5%	-7%	-2%	+3%
2BUSINESS	10	51	573	1,219	$59.8	1,019	19.98	1.77	10	55	635	1,424	$74.2	1,202	21.86	1.89	-	-7%	-10%	-14%	-19%	-15%	-9%	-6%
3AUTOMOTIVE-B	32	173	1,491	7,443	$59.4	4,772	27.58	3.20	32	175	1,661	8,476	$66.2	5,359	30.62	3.22	-	-1%	-10%	-12%	-10%	-11%	-10%	-1%
4TRAVEL, BUSINESS CONVENTIONS & MEET	12	55	745	2,258	$49.0	2,526	45.93	3.39	12	59	804	2,413	$48.7	2,554	43.29	3.17	-	-7%	-7%	-6%	-	-1%	+6%	+7%
5FISHING & HUNTING	16	35	486	1,443	$40.9	1,040	29.73	2.14	16	60	700	2,776	$72.4	1,901	31.68	2.71	-	-42%	-31%	-48%	-44%	-45%	-6%	-21%
6TRAVEL, RETAIL	6	52	272	1,653	$37.7	1,467	28.22	5.39	6	58	291	1,864	$44.9	1,674	28.87	5.75	-	-10%	-7%	-11%	-16%	-12%	-2%	-6%
7MOTOR TRUCKS, & ACCESSORIES	14	87	673	4,168	$36.0	2,537	29.16	3.77	14	86	711	4,331	$39.1	2,609	30.33	3.67	-	+1%	-5%	-4%	-8%	-3%	-4%	+3%
8INTERIOR DESIGN / FURNISHINGS / SPA	7	32	682	2,180	$34.2	2,075	64.87	3.04	7	34	754	2,586	$37.0	2,315	68.11	3.07	-	-6%	-10%	-16%	-8%	-10%	-5%	-1%
9DENTAL	21	101	650	3,340	$33.3	2,453	24.29	3.77	21	103	666	3,681	$37.4	2,806	27.24	4.21	-	-2%	-2%	-9%	-11%	-13%	-11%	-10%
10BUILDING	12	50	709	1,925	$28.7	1,468	29.36	2.07	12	63	858	2,707	$37.9	1,985	31.51	2.31	-	-21%	-17%	-29%	-24%	-26%	-7%	-11%
11FINANCIAL	23	109	514	1,845	$28.7	1,304	11.97	2.53	23	124	651	2,280	$37.4	1,677	13.53	2.57	-	-12%	-21%	-19%	-23%	-22%	-12%	-1%
12ENGINEERING & CONSTRUCTION	23	100	1,317	4,800	$28.4	3,327	33.27	2.52	23	110	1,497	5,704	$34.3	3,785	34.41	2.52	-	-9%	-12%	-16%	-17%	-12%	-3%	-
13GROCERY	10	40	807	2,055	$24.1	1,883	47.07	2.33	10	41	1,064	2,673	$30.8	2,181	53.20	2.05	-	-2%	-24%	-23%	-22%	-14%	-12%	+14%
14ARCHITECTURE	9	35	802	3,426	$23.1	1,904	54.41	2.37	9	37	848	3,769	$29.0	2,276	61.51	2.68	-	-5%	-5%	-9%	-21%	-16%	-12%	-12%
15ELECTRONIC ENGINEERING	14	54	823	3,045	$22.5	1,886	34.93	2.29	14	62	843	3,477	$24.1	2,025	32.66	2.40	-	-13%	-2%	-12%	-6%	-7%	+7%	-5%
16AC/HEATING/PLUMBING/REFRIGERATION/S	11	66	578	2,358	$21.8	1,624	24.61	2.81	11	71	653	2,960	$25.5	1,973	27.80	3.02	-	-7%	-11%	-20%	-14%	-18%	-11%	-7%
17METAL, METALWORKING & MACHINERY	13	58	805	3,268	$19.7	1,958	33.75	2.43	13	58	880	3,613	$21.3	2,140	36.90	2.43	-	-	-9%	-10%	-8%	-9%	-9%	-
18NO SRDS CODE	39	138	2,290	5,092	$18.3	3,605	26.12	1.57	39	142	2,428	5,816	$19.7	3,914	27.57	1.61	-	-3%	-6%	-12%	-7%	-8%	-5%	-2%
19PHARMACEUTICS & PHARMACOLOGY	16	70	636	1,649	$17.5	1,490	21.29	2.34	16	72	684	1,994	$19.7	1,695	23.55	2.47	-	-3%	-7%	-17%	-11%	-12%	-10%	-5%
20PRODUCT DESIGN ENGINEERING	10	40	687	2,223	$17.1	1,545	38.62	2.24	10	43	719	2,571	$21.0	1,717	39.94	2.38	-	-7%	-4%	-14%	-18%	-10%	-3%	-6%
OTHER BUSINESS-TO-BUSINESS MARKETS	7	31	425	1,475	$5.2	794	25.62	1.86	7	32	446	1,380	$4.3	784	24.51	1.75	-	-3%	-5%	+7%	+19%	+1%	+5%	+6%
OTHER CONSUMER MARKETS	2	6	97	255	$1.1	152	25.48	1.57	2	8	150	367	$1.5	240	30.02	1.60	-	-25%	-35%	-31%	-28%	-36%	-15%	-2%
Total	800	3,532	33,974	140,101	$1,245	96,541	27.33	2.84	800	3,853	38,359	165,522	$1,488	112,796	29.27	2.94	-	-8%	-11%	-15%	-16%	-14%	-7%	-3%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.