Magazine Health Watch®

This Period:
-

Last Period:
-

Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2018 - Mar,2018								Last Period: Jan,2017 - Mar,2017								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

1BOATING & YACHTING	17	44	995	3,153	$63.8	2,587	58.81	2.60	17	45	1,094	3,497	$67.8	2,751	61.15	2.51	-	-2%	-9%	-10%	-6%	-6%	-4%	+3%
2BUSINESS	10	31	430	745	$34.4	617	19.93	1.43	10	33	474	869	$44.9	754	22.87	1.59	-	-6%	-9%	-14%	-23%	-18%	-13%	-10%
3AUTOMOTIVE-B	31	100	1,204	4,135	$34.0	2,679	26.79	2.22	31	103	1,333	4,932	$39.3	3,078	29.88	2.30	-	-3%	-10%	-16%	-14%	-13%	-10%	-4%
4TRAVEL, BUSINESS CONVENTIONS & MEET	12	34	556	1,329	$27.7	1,420	41.78	2.55	12	35	599	1,321	$26.0	1,423	40.65	2.37	-	-3%	-7%	+1%	+6%	-	+3%	+8%
5FISHING & HUNTING	16	26	409	964	$23.4	703	27.06	1.72	16	36	566	1,584	$34.3	1,092	30.33	1.93	-	-28%	-28%	-39%	-32%	-36%	-11%	-11%
6TRAVEL, RETAIL	6	30	211	959	$22.5	903	30.12	4.28	6	35	229	1,158	$29.3	1,076	30.74	4.70	-	-14%	-8%	-17%	-23%	-16%	-2%	-9%
7MOTOR TRUCKS, & ACCESSORIES	14	52	560	2,500	$21.0	1,511	29.06	2.69	14	51	586	2,546	$22.4	1,499	29.40	2.55	-	+2%	-4%	-2%	-6%	+1%	-1%	+5%
8DENTAL	21	59	536	1,969	$19.9	1,432	24.27	2.67	21	61	556	2,151	$22.7	1,662	27.26	2.99	-	-3%	-4%	-8%	-12%	-14%	-11%	-11%
9ENGINEERING & CONSTRUCTION	23	62	1,074	2,821	$16.5	1,914	30.87	1.78	23	65	1,231	3,464	$21.8	2,321	35.71	1.88	-	-5%	-13%	-19%	-24%	-18%	-14%	-6%
10INTERIOR DESIGN / FURNISHINGS / SPA	7	20	474	1,079	$16.2	1,039	51.99	2.19	7	20	546	1,285	$17.6	1,153	57.69	2.11	-	-	-13%	-16%	-8%	-10%	-10%	+4%
11AC/HEATING/PLUMBING/REFRIGERATION/S	11	42	498	1,665	$15.7	1,207	28.76	2.42	11	42	578	1,852	$15.7	1,218	29.01	2.10	-	-	-14%	-10%	-	-1%	-1%	+15%
12FINANCIAL	22	69	373	1,097	$14.4	757	10.97	2.03	22	72	451	1,257	$20.0	944	13.12	2.09	-	-4%	-17%	-13%	-28%	-20%	-16%	-3%
13ELECTRONIC ENGINEERING	13	33	707	2,019	$14.1	1,142	34.60	1.61	13	35	722	2,253	$15.1	1,201	34.32	1.66	-	-6%	-2%	-10%	-6%	-5%	+1%	-3%
14BUILDING	11	30	408	903	$13.4	666	22.20	1.63	11	34	622	1,429	$20.3	1,058	31.12	1.70	-	-12%	-34%	-37%	-33%	-37%	-29%	-4%
15GROCERY	10	23	627	1,204	$12.9	982	42.71	1.56	10	24	837	1,621	$17.9	1,301	54.22	1.55	-	-4%	-25%	-26%	-29%	-25%	-21%	+1%
16ARCHITECTURE	9	22	585	1,850	$11.6	972	44.22	1.66	9	22	617	1,983	$13.4	1,089	49.53	1.76	-	-	-5%	-7%	-13%	-11%	-11%	-6%
17METAL, METALWORKING & MACHINERY	13	35	663	1,902	$11.5	1,126	32.18	1.69	13	35	708	2,018	$11.6	1,165	33.29	1.64	-	-	-6%	-6%	-2%	-3%	-3%	+3%
18PRODUCT DESIGN ENGINEERING	9	22	552	1,395	$11.2	1,008	45.84	1.82	9	23	592	1,688	$14.6	1,171	50.92	1.97	-	-4%	-7%	-17%	-23%	-14%	-10%	-8%
19PHARMACEUTICS & PHARMACOLOGY	16	42	495	1,014	$10.8	900	21.43	1.81	16	42	523	1,196	$11.2	978	23.29	1.87	-	-	-5%	-15%	-4%	-8%	-8%	-3%
20NO SRDS CODE	37	81	1,773	3,009	$9.9	2,146	26.50	1.21	37	82	1,896	3,337	$10.2	2,275	27.74	1.20	-	-1%	-6%	-10%	-4%	-6%	-4%	+1%
OTHER BUSINESS-TO-BUSINESS MARKETS	7	19	384	875	$3.4	502	26.45	1.30	7	19	386	853	$2.8	494	26.03	1.28	-	-	-1%	+3%	+20%	+2%	+2%	+2%
OTHER CONSUMER MARKETS	2	4	86	158	$0.7	95.69	23.92	1.11	2	5	130	233	$1.0	154	30.95	1.19	-	-20%	-34%	-32%	-31%	-38%	-23%	-7%
Total	782	2,145	27,044	83,070	$716	56,704	26.43	2.09	782	2,261	30,482	96,399	$843	65,306	28.88	2.14	-	-5%	-11%	-14%	-15%	-13%	-8%	-2%
Page: 1 2 3 4 5 6 7 ALL

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.