An insight into the health of the magazine publishing industry in the USA compiled by Inquiry Management Systems
  Inquiry Management Systems



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MarketThis Period: Jan,2018 - Jan,2018Last Period: Jan,2017 - Jan,2017Variance: this vs. last
No. of$$$(M)Ad PagesNo. of$$$(M)Ad PagesNo. of$$$(M)Ad Pages
MagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer Advr
1BOATING & YACHTING1414545797$14.165446.761.201414589893$15.570350.241.19---7%-11%-8%-7%-7%+1%
2AUTOMOTIVE-B28347631,284$9.879323.331.0428348911,625$14.01,01429.851.13---14%-21%-31%-22%-22%-9%
3FISHING & HUNTING1212286475$9.034829.061.211212327514$9.235829.891.09---13%-8%-3%-3%-3%+11%
4AC/HEATING/PLUMBING/REFRIGERATION/S1013345669$6.449738.291.441013385697$5.945735.201.18---10%-4%+10%+9%+9%+21%
5TRAVEL, BUSINESS CONVENTIONS & MEET1111240345$6.334831.681.451111266366$7.041437.651.55---10%-6%-10%-16%-16%-7%
6ENGINEERING & CONSTRUCTION21227111,015$6.269531.600.9721228041,170$7.176634.830.95---12%-13%-15%-9%-9%+3%
7PRODUCT DESIGN ENGINEERING66387706$6.257896.421.4966388750$6.656394.001.45----6%-5%+3%+3%+3%
8BUSINESS610182244$6.019019.061.04610177255$7.120820.881.18--+3%-4%-16%-9%-9%-11%
9TRAVEL, RETAIL610128295$5.922822.821.78613138415$10.136327.982.63--23%-7%-29%-41%-37%-18%-32%
10DENTAL1718338570$5.640722.651.201718348611$6.347026.141.35---3%-7%-12%-13%-13%-11%
11MOTOR TRUCKS, & ACCESSORIES1318303687$5.542123.411.391318343751$6.042423.601.23---12%-9%-10%-1%-1%+12%
12INTERIOR DESIGN / FURNISHINGS / SPA77254351$5.336051.481.4177291402$5.938354.741.31---13%-13%-8%-6%-6%+8%
13ELECTRONIC ENGINEERING1111360541$4.837934.451.051111365572$4.535532.320.97---1%-5%+6%+7%+7%+8%
14ADVERTISING & MARKETING912293394$4.132627.221.11912305415$3.631326.091.02---4%-5%+14%+4%+4%+9%
15ARCHITECTURE88395610$3.831239.060.7988422651$4.635544.450.84---6%-6%-16%-12%-12%-6%
16GROCERY88312436$3.528435.620.9188413608$6.043954.971.06---24%-28%-41%-35%-35%-14%
17METAL, METALWORKING & MACHINERY1212409612$3.535929.980.881212419642$3.838332.000.91---2%-5%-7%-6%-6%-4%
18PACKAGING (USERS)22235425$3.43551771.5122244430$4.13561781.46---4%-1%-17%--+4%
19BUILDING911145202$3.215113.781.04911334547$8.744040.061.31---57%-63%-63%-66%-66%-21%
20FINANCIAL1821214302$3.222610.761.051822283433$6.435115.991.24--5%-24%-30%-49%-36%-33%-15%
OTHER BUSINESS-TO-BUSINESS MARKETS66219264$1.316227.070.7466231284$1.317228.800.74---5%-7%-6%-6%-6%-1%
OTHER CONSUMER MARKETS225762$0.339.0019.500.68228591$0.468.5034.250.80---33%-32%-39%-43%-43%-15%
Total63771115,75027,107$21318,26225.681.1663771917,58730,701$25720,74928.861.18--1%-10%-12%-17%-12%-11%-2%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.

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