Magazine Health Watch®

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Current total database of magazines
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Market	This Period: Jan,2018 - Sep,2018								Last Period: Jan,2017 - Sep,2017								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

1BOATING & YACHTING	17	115	1,434	8,299	$168	6,761	58.79	4.71	17	130	1,594	10,000	$183	7,744	59.57	4.85	-	-12%	-10%	-17%	-8%	-13%	-1%	-3%
2AUTOMOTIVE-B	33	301	1,840	13,407	$109	8,846	29.39	4.80	33	311	2,040	15,289	$123	9,862	31.71	4.83	-	-3%	-10%	-12%	-11%	-10%	-7%	-1%
3BUSINESS	10	90	702	1,908	$98.3	1,607	17.86	2.29	10	97	902	2,453	$129	2,037	21.00	2.25	-	-7%	-22%	-22%	-24%	-21%	-15%	+1%
4TRAVEL, BUSINESS CONVENTIONS & MEET	12	96	990	3,946	$88.1	4,436	46.21	4.48	12	105	1,062	4,421	$97.2	4,841	46.11	4.55	-	-9%	-7%	-11%	-9%	-8%	-	-2%
5FISHING & HUNTING	16	52	580	2,322	$79.4	1,686	32.43	2.90	16	117	938	5,841	$146	4,122	35.23	4.39	-	-56%	-38%	-60%	-46%	-59%	-8%	-34%
6MOTOR TRUCKS, & ACCESSORIES	14	156	835	7,709	$65.9	4,643	29.76	5.56	14	154	885	8,061	$72.2	4,916	31.92	5.55	-	+1%	-6%	-4%	-9%	-6%	-7%	-
7TRAVEL, RETAIL	6	93	384	2,874	$65.7	2,479	26.66	6.45	6	104	391	3,254	$76.7	2,891	27.80	7.39	-	-11%	-2%	-12%	-15%	-14%	-4%	-13%
8DENTAL	21	180	797	5,803	$58.8	4,286	23.81	5.37	21	182	797	6,344	$65.1	4,801	26.38	6.02	-	-1%	-	-9%	-10%	-11%	-10%	-11%
9INTERIOR DESIGN / FURNISHINGS / SPA	7	55	817	3,659	$57.4	3,518	63.98	4.30	7	61	909	4,487	$63.1	4,030	66.06	4.43	-	-10%	-10%	-18%	-9%	-13%	-3%	-3%
10ENGINEERING & CONSTRUCTION	23	167	1,596	8,231	$50.3	5,795	34.70	3.63	23	193	1,848	9,982	$60.8	6,709	34.76	3.63	-	-13%	-14%	-18%	-17%	-14%	-	-
11FINANCIAL	23	168	669	2,932	$49.1	2,139	12.73	3.19	23	215	998	4,102	$66.9	3,051	14.19	3.05	-	-22%	-33%	-29%	-27%	-30%	-10%	+5%
12BUILDING	12	92	913	3,458	$48.7	2,607	28.33	2.85	12	111	1,045	4,653	$66.4	3,525	31.76	3.37	-	-17%	-13%	-26%	-27%	-26%	-11%	-15%
13ARCHITECTURE	9	59	924	6,148	$44.1	3,505	59.41	3.79	9	67	980	6,823	$53.2	4,131	61.66	4.21	-	-12%	-6%	-10%	-17%	-15%	-4%	-10%
14GROCERY	10	70	1,100	3,611	$41.9	3,205	45.79	2.91	10	73	1,447	4,596	$52.2	3,764	51.56	2.60	-	-4%	-24%	-21%	-20%	-15%	-11%	+12%
15METAL, METALWORKING & MACHINERY	13	100	1,092	6,389	$37.9	3,786	37.86	3.46	13	101	1,120	6,624	$38.2	3,807	37.69	3.40	-	-1%	-3%	-4%	-1%	-1%	-	+2%
16ELECTRONIC ENGINEERING	14	94	936	4,885	$36.7	3,119	33.19	3.33	14	108	973	5,659	$40.6	3,483	32.25	3.58	-	-13%	-4%	-14%	-9%	-10%	+3%	-7%
17AC/HEATING/PLUMBING/REFRIGERATION/S	11	110	654	3,547	$32.3	2,343	21.30	3.58	11	127	791	5,129	$44.7	3,440	27.09	4.35	-	-13%	-17%	-31%	-28%	-32%	-21%	-18%
18NO SRDS CODE	40	245	2,800	8,580	$31.6	6,080	24.81	2.17	40	258	3,108	10,327	$36.3	6,931	26.86	2.23	-	-5%	-10%	-17%	-13%	-12%	-8%	-3%
19PRODUCT DESIGN ENGINEERING	10	73	850	3,985	$30.7	2,729	37.39	3.21	10	78	882	4,344	$35.8	2,909	37.30	3.29	-	-6%	-4%	-8%	-14%	-6%	-	-3%
20FOOD - PROCESSING & DISTRIBUTION	14	104	909	4,994	$29.7	3,467	33.34	3.81	14	112	1,019	6,094	$35.6	4,220	37.68	4.14	-	-7%	-11%	-18%	-17%	-18%	-12%	-8%
OTHER BUSINESS-TO-BUSINESS MARKETS	7	53	491	2,528	$8.3	1,393	26.29	2.83	7	60	603	2,742	$8.1	1,523	25.39	2.52	-	-12%	-19%	-8%	-	-9%	+4%	+12%
OTHER CONSUMER MARKETS	2	10	113	385	$1.5	214	21.49	1.90	2	14	193	644	$2.5	417	29.85	2.16	-	-29%	-41%	-40%	-40%	-49%	-28%	-12%
Total	813	6,043	42,302	243,505	$2,171	167,858	27.77	3.96	813	6,870	49,129	298,575	$2,699	204,050	29.70	4.15	-	-12%	-14%	-18%	-20%	-18%	-6%	-4%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.