Magazine Health Watch®

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Current total database of magazines
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Market	This Period: Jan,2020 - Feb,2020								Last Period: Jan,2019 - Feb,2019								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

1AUTOMOTIVE-B	28	57	713	1,800	$19.5	1,470	25.79	2.06	28	59	883	2,303	$19.6	1,549	26.26	1.75	-	-3%	-19%	-22%	-1%	-5%	-2%	+17%
2TRAVEL, BUSINESS CONVENTIONS & MEET	9	14	267	485	$11.9	578	41.34	2.16	9	17	288	587	$13.7	649	38.19	2.25	-	-18%	-7%	-17%	-13%	-11%	+8%	-4%
3TRAVEL, RETAIL	5	16	120	399	$10.8	419	26.23	3.49	5	20	152	485	$10.6	409	20.46	2.69	-	-20%	-21%	-18%	+2%	+3%	+28%	+30%
4ENGINEERING & CONSTRUCTION	22	38	626	1,161	$10.2	887	23.36	1.41	22	38	771	1,386	$10.2	954	25.10	1.23	-	-	-19%	-16%	-	-7%	-7%	+15%
5DENTAL	20	37	317	874	$9.9	722	19.52	2.27	20	39	390	1,071	$11.1	819	21.01	2.10	-	-5%	-19%	-18%	-10%	-12%	-7%	+8%
6BUILDING	10	19	363	637	$9.8	513	27.00	1.41	10	19	417	770	$10.9	590	31.10	1.41	-	-	-13%	-17%	-10%	-13%	-13%	-
7PRODUCT DESIGN ENGINEERING	9	15	438	929	$7.4	691	46.09	1.57	9	15	492	1,108	$8.8	796	53.07	1.61	-	-	-11%	-16%	-15%	-13%	-13%	-2%
8GROCERY	9	17	337	623	$6.7	530	31.21	1.57	9	17	408	782	$7.6	570	33.55	1.39	-	-	-17%	-20%	-12%	-7%	-7%	+13%
9MOTOR TRUCKS, & ACCESSORIES	8	21	188	469	$6.6	341	16.26	1.81	8	21	279	720	$8.1	415	19.78	1.48	-	-	-33%	-35%	-18%	-18%	-18%	+22%
10AC/HEATING/PLUMBING/REFRIGERATION/S	7	16	218	489	$5.6	353	22.12	1.62	7	19	293	686	$5.9	413	21.77	1.41	-	-16%	-26%	-29%	-4%	-14%	+2%	+15%
11ARCHITECTURE	7	11	315	610	$5.6	436	39.72	1.38	7	12	441	1,020	$6.2	511	42.62	1.16	-	-8%	-29%	-40%	-7%	-15%	-7%	+20%
12FINANCIAL	12	26	144	264	$5.3	221	8.50	1.53	12	28	235	469	$9.2	374	13.37	1.59	-	-7%	-39%	-44%	-42%	-41%	-36%	-4%
13INTERIOR DESIGN / FURNISHINGS / SPA	6	8	206	322	$5.3	306	38.29	1.48	6	9	263	454	$7.1	424	47.16	1.61	-	-11%	-22%	-29%	-25%	-28%	-19%	-8%
14Farm - Diversified Farming & Farm H	2	4	38	69	$5.0	63.99	15.99	1.68	2	6	129	291	$19.3	243	40.60	1.88	-	-33%	-71%	-76%	-74%	-74%	-61%	-11%
15ELECTRONIC ENGINEERING	8	15	294	633	$4.9	424	28.29	1.44	8	16	360	798	$5.9	502	31.38	1.39	-	-6%	-18%	-21%	-17%	-15%	-10%	+3%
16NO SRDS CODE	30	42	793	1,180	$4.6	887	21.12	1.11	30	43	983	1,475	$5.5	1,047	24.36	1.06	-	-2%	-19%	-20%	-16%	-15%	-13%	+5%
17METAL, METALWORKING & MACHINERY	10	18	346	699	$4.3	432	24.04	1.25	10	18	405	864	$5.0	514	28.57	1.27	-	-	-15%	-19%	-15%	-16%	-16%	-1%
18BUSINESS	6	7	148	172	$3.8	150	21.56	1.02	6	7	143	173	$3.8	151	21.60	1.05	-	-	+3%	-1%	-1%	-	-	-4%
19VETERINARY	12	21	140	354	$3.8	341	16.24	2.43	12	21	180	454	$4.1	353	16.81	1.96	-	-	-22%	-22%	-6%	-3%	-3%	+24%
20FOOD - PROCESSING & DISTRIBUTION	8	16	269	515	$3.6	382	23.92	1.42	8	16	305	675	$4.1	431	26.99	1.41	-	-	-12%	-24%	-10%	-11%	-11%	-
OTHER BUSINESS-TO-BUSINESS MARKETS	5	11	240	420	$1.7	265	24.16	1.10	5	11	303	571	$2.2	329	29.91	1.08	-	-	-21%	-26%	-22%	-19%	-19%	+2%
OTHER CONSUMER MARKETS	2	4	80	148	$7.0	104	26.20	1.31	2	4	116	224	$10.6	149	37.40	1.29	-	-	-31%	-34%	-34%	-30%	-30%	+2%
Total	520	935	12,162	27,313	$255	21,656	23.16	1.78	520	978	15,215	36,630	$312	25,328	25.89	1.66	-	-4%	-20%	-25%	-18%	-15%	-11%	+7%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.