This Period: Jul,2010 Jun,2010 May,2010 Apr,2010 Mar,2010 Feb,2010 Jan,2010 Dec,2009 Nov,2009 Oct,2009 Sep,2009 Aug,2009 Jul,2009 Jun,2009 May,2009 Apr,2009 Mar,2009 Feb,2009 Jan,2009 Dec,2008 Nov,2008 Oct,2008 Sep,2008 Aug,2008 Jul,2008 Jun,2008 May,2008 Apr,2008 Mar,2008 Feb,2008 Jan,2008 Dec,2007 Nov,2007 Oct,2007 Sep,2007 Aug,2007 - Jul,2010 Jun,2010 May,2010 Apr,2010 Mar,2010 Feb,2010 Jan,2010 Dec,2009 Nov,2009 Oct,2009 Sep,2009 Aug,2009 Jul,2009 Jun,2009 May,2009 Apr,2009 Mar,2009 Feb,2009 Jan,2009 Dec,2008 Nov,2008 Oct,2008 Sep,2008 Aug,2008 Jul,2008 Jun,2008 May,2008 Apr,2008 Mar,2008 Feb,2008 Jan,2008 Dec,2007 Nov,2007 Oct,2007 Sep,2007 Aug,2007 Last Period: Jul,2010 Jun,2010 May,2010 Apr,2010 Mar,2010 Feb,2010 Jan,2010 Dec,2009 Nov,2009 Oct,2009 Sep,2009 Aug,2009 Jul,2009 Jun,2009 May,2009 Apr,2009 Mar,2009 Feb,2009 Jan,2009 Dec,2008 Nov,2008 Oct,2008 Sep,2008 Aug,2008 Jul,2008 Jun,2008 May,2008 Apr,2008 Mar,2008 Feb,2008 Jan,2008 Dec,2007 Nov,2007 Oct,2007 Sep,2007 Aug,2007 - Jul,2010 Jun,2010 May,2010 Apr,2010 Mar,2010 Feb,2010 Jan,2010 Dec,2009 Nov,2009 Oct,2009 Sep,2009 Aug,2009 Jul,2009 Jun,2009 May,2009 Apr,2009 Mar,2009 Feb,2009 Jan,2009 Dec,2008 Nov,2008 Oct,2008 Sep,2008 Aug,2008 Jul,2008 Jun,2008 May,2008 Apr,2008 Mar,2008 Feb,2008 Jan,2008 Dec,2007 Nov,2007 Oct,2007 Sep,2007 Aug,2007 Current total database of magazines Like to like magazines only

Market This Period: Jan,2010 - Jul,2010 Last Period: Jan,2009 - Jul,2009 Variance: this vs. last No. of $$$(M) Ad Pages No. of $$$(M) Ad Pages No. of $$$(M) Ad Pages Magazines Issues Advertisers Insertions Total Per Issue Per Advr Magazines Issues Advertisers Insertions Total Per Issue Per Advr Magazines Issues Advertisers Insertions Total Per Issue Per Advr 1BUSINESS 16 171 1,615 5,062 $185 3,428 20.04 2.12 16 169 1,679 5,362 $175 3,301 19.53 1.96 - +1% -4% -6% +6% +4% +3% +8% 2COMPUTERS-B 40 295 1,568 7,239 $174 6,059 20.54 3.86 40 325 1,672 8,336 $218 6,869 21.13 4.10 - -9% -6% -13% -20% -12% -3% -6% 3FINANCIAL 41 309 1,623 9,394 $115 6,326 20.47 3.89 41 325 1,690 9,635 $105 6,031 18.55 3.56 - -5% -4% -3% +9% +5% +10% +9% 4TRAVEL, BUSINESS CONVENTIONS & MEET 35 207 2,334 7,236 $93.2 6,268 30.28 2.68 35 227 2,775 9,362 $114 7,409 32.64 2.67 - -9% -16% -23% -18% -15% -7% +1% 5ELECTRONIC ENGINEERING 29 190 1,805 10,132 $90.2 6,754 35.54 3.74 29 205 1,967 10,834 $93.5 6,973 34.01 3.54 - -7% -8% -6% -4% -3% +5% +6% 6RADIO, TV & VIDEO 28 260 1,565 9,132 $79.9 6,319 24.30 4.03 28 294 1,697 10,349 $92.7 7,074 24.06 4.16 - -12% -8% -12% -14% -11% +1% -3% 7MOTOR TRUCKS, & ACCESSORIES 25 190 1,424 12,266 $74.8 9,308 48.99 6.53 25 192 1,494 12,157 $68.2 8,674 45.18 5.80 - -1% -5% +1% +10% +7% +8% +13% 8DENTAL 24 164 1,027 7,508 $73.2 5,403 32.94 5.26 24 162 1,085 7,262 $65.1 4,866 30.04 4.48 - +1% -5% +3% +13% +11% +10% +17% 9ADVERTISING & MARKETING 30 255 2,615 9,714 $71.5 5,903 23.15 2.25 30 270 2,651 11,006 $70.4 6,426 23.80 2.42 - -6% -1% -12% +2% -8% -3% -7% 10MULTI-SPECIALTY & PRIMARY CARE 13 154 884 4,716 $70.0 4,611 29.94 5.21 13 161 983 4,996 $59.1 3,938 24.46 4.00 - -4% -10% -6% +18% +17% +22% +30% 11AUTOMOTIVE-B 29 211 2,182 12,072 $67.5 6,326 29.98 2.89 29 217 2,411 13,066 $70.8 6,567 30.26 2.72 - -3% -9% -8% -5% -4% -1% +6% 12PHARMACEUTICS & PHARMACOLOGY 33 202 1,648 6,287 $66.1 6,133 30.36 3.72 33 205 1,705 7,144 $67.2 6,440 31.41 3.77 - -1% -3% -12% -2% -5% -3% -1% OTHER BUSINESS-TO-BUSINESS MARKETS 26 172 2,128 6,632 $43.8 4,396 25.55 2.06 26 181 2,188 6,992 $47.3 4,476 24.73 2.04 - -5% -3% -5% -7% -2% +3% +1% Total 1,354 9,773 71,639 426,290 $3,050 269,220 27.54 3.75 1,354 10,155 76,848 457,498 $3,169 279,666 27.54 3.63 - -4% -7% -7% -4% -4% - +3% 1 2 3 4 5 6..10..12 ALL

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