An insight into the health of the magazine publishing industry in the USA compiled by Inquiry Management Systems
  Inquiry Management Systems



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MarketThis Period: Jan,2019 - Nov,2019Last Period: Jan,2018 - Nov,2018Variance: this vs. last
No. of$$$(M)Ad PagesNo. of$$$(M)Ad PagesNo. of$$$(M)Ad Pages
MagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer Advr
1AUTOMOTIVE-B323611,94214,685$13110,61229.395.46323692,18917,373$14511,71131.735.35--2%-11%-15%-10%-9%-7%+2%
2TRAVEL, BUSINESS CONVENTIONS & MEET10987843,870$1044,64247.375.92101049444,565$1105,11249.155.41--6%-17%-15%-5%-9%-4%+9%
3TRAVEL, RETAIL51123982,854$71.12,62623.446.5951054323,398$78.72,85727.216.61-+7%-8%-16%-10%-8%-14%-
4DENTAL212196715,675$65.94,82522.037.19212218577,147$72.85,30223.996.18--1%-22%-21%-9%-9%-8%+16%
5INTERIOR DESIGN / FURNISHINGS / SPA7667743,646$60.93,52053.334.547699034,611$70.64,31962.604.78--4%-14%-21%-14%-19%-15%-5%
6MOTOR TRUCKS, & ACCESSORIES81195274,315$57.32,86924.115.4481216615,622$65.83,31427.395.01--2%-20%-23%-13%-13%-12%+9%
7BUILDING101098344,006$55.62,99527.483.59101109314,270$62.93,23029.363.47--1%-10%-6%-12%-7%-6%+4%
8GROCERY9951,1094,761$52.13,99442.043.609951,2645,262$61.24,67749.233.70---12%-10%-15%-15%-15%-3%
9ENGINEERING & CONSTRUCTION191841,3096,239$51.94,37623.783.34191701,4317,103$57.54,90228.843.42-+8%-9%-12%-10%-11%-18%-2%
10FINANCIAL141675402,713$50.82,08212.473.85141745643,293$59.92,47414.224.38--4%-4%-18%-15%-16%-12%-12%
11ARCHITECTURE6648605,899$44.93,65157.044.246649197,406$53.64,25866.544.63---6%-20%-16%-14%-14%-8%
12METAL, METALWORKING & MACHINERY131201,0496,872$43.14,23335.274.03131241,1808,013$47.64,74238.244.01--3%-11%-14%-10%-11%-8%-
13PRODUCT DESIGN ENGINEERING9888774,524$38.13,29937.493.769899394,992$38.83,40338.243.62--1%-7%-9%-2%-3%-2%+4%
14NO SRDS CODE362522,2188,059$36.15,85723.242.64362772,5569,625$37.96,79524.532.65--9%-13%-16%-5%-14%-5%-1%
15ELECTRONIC ENGINEERING111097294,643$35.73,14428.844.31111188275,520$42.33,69831.344.47--8%-12%-16%-16%-15%-8%-4%
16FOOD - PROCESSING & DISTRIBUTION111168805,125$33.23,87933.444.40111179666,047$36.14,19435.844.34--1%-9%-15%-8%-7%-7%+2%
17Petroleum, Oil & Natural Gas101398794,054$33.22,68819.343.05101299084,856$36.42,73821.223.01-+8%-3%-17%-9%-2%-9%+1%
18SCIENCE, RESEARCH & DEVELOPMENT131569663,083$30.42,35015.072.43131951,2734,408$38.42,99115.342.35--20%-24%-30%-21%-21%-2%+4%
19OPTOMETRY & GENERAL EYE CARE9833442,512$27.72,78533.558.0991003853,097$31.53,18631.868.27--17%-11%-19%-12%-13%+5%-2%
20RESTAURANTS & FOOD SERVICE9664041,904$27.61,79227.154.439895683,153$41.02,89032.475.08--26%-29%-40%-33%-38%-16%-13%
OTHER BUSINESS-TO-BUSINESS MARKETS6655602,868$11.21,75026.933.126675713,205$11.51,81327.063.17--3%-2%-11%-2%-3%--2%
Total5965,70931,249195,802$1,731146,07825.584.675966,23336,517245,271$2,018171,45627.504.69--8%-14%-20%-14%-15%-7%-
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.

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