An insight into the health of the magazine publishing industry in the USA compiled by Inquiry Management Systems
  Inquiry Management Systems



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MarketThis Period: Jan,2018 - Jan,2018Last Period: Jan,2017 - Jan,2017Variance: this vs. last
No. of$$$(M)Ad PagesNo. of$$$(M)Ad PagesNo. of$$$(M)Ad Pages
MagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer Advr
1AUTOMOTIVE-B28347631,284$9.879323.331.0428348911,625$14.01,01429.851.13---14%-21%-31%-22%-22%-9%
2AC/HEATING/PLUMBING/REFRIGERATION/S1013345669$6.449738.291.441013385697$5.945735.201.18---10%-4%+10%+9%+9%+21%
3TRAVEL, BUSINESS CONVENTIONS & MEET1111240345$6.334831.681.451111266366$7.041437.651.55---10%-6%-10%-16%-16%-7%
4ENGINEERING & CONSTRUCTION21227111,015$6.269531.600.9721228041,170$7.176634.830.95---12%-13%-15%-9%-9%+3%
5PRODUCT DESIGN ENGINEERING66387706$6.257896.421.4966388750$6.656394.001.45----6%-5%+3%+3%+3%
6TRAVEL, RETAIL610128295$5.922822.821.78613138415$10.136327.982.63--23%-7%-29%-41%-37%-18%-32%
7DENTAL1718338570$5.640722.651.201718348611$6.347026.141.35---3%-7%-12%-13%-13%-11%
8MOTOR TRUCKS, & ACCESSORIES1318303687$5.542123.411.391318343751$6.042423.601.23---12%-9%-10%-1%-1%+12%
9INTERIOR DESIGN / FURNISHINGS / SPA77254351$5.336051.481.4177291402$5.938354.741.31---13%-13%-8%-6%-6%+8%
10ELECTRONIC ENGINEERING1111360541$4.837934.451.051111365572$4.535532.320.97---1%-5%+6%+7%+7%+8%
11ADVERTISING & MARKETING912293394$4.132627.221.11912305415$3.631326.091.02---4%-5%+14%+4%+4%+9%
12ARCHITECTURE88395610$3.831239.060.7988422651$4.635544.450.84---6%-6%-16%-12%-12%-6%
13GROCERY88312436$3.528435.620.9188413608$6.043954.971.06---24%-28%-41%-35%-35%-14%
14METAL, METALWORKING & MACHINERY1212409612$3.535929.980.881212419642$3.838332.000.91---2%-5%-7%-6%-6%-4%
15PACKAGING (USERS)22235425$3.43551771.5122244430$4.13561781.46---4%-1%-17%--+4%
16BUILDING911145202$3.215113.781.04911334547$8.744040.061.31---57%-63%-63%-66%-66%-21%
17FINANCIAL1821214302$3.222610.761.051822283433$6.435115.991.24--5%-24%-30%-49%-36%-33%-15%
18FOOD - PROCESSING & DISTRIBUTION1314305509$3.235125.131.151314348575$3.539428.151.13---12%-11%-9%-11%-11%+2%
19NO SRDS CODE2020651782$2.958329.150.892020664785$2.854927.470.82---2%-+6%+6%+6%+8%
20PHARMACEUTICS & PHARMACOLOGY1212202265$2.923919.921.181213221293$3.226220.191.18--8%-9%-10%-12%-9%-1%-
OTHER BUSINESS-TO-BUSINESS MARKETS66219264$1.316227.070.7466231284$1.317228.800.74---5%-7%-6%-6%-6%-1%
Total56463013,40723,253$17115,80525.081.1756463914,98726,378$20717,89628.001.19--1%-11%-12%-17%-12%-10%-1%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.

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