An insight into the health of the magazine publishing industry in the USA compiled by Inquiry Management Systems
  Inquiry Management Systems



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MarketThis Period: Jan,2018 - Mar,2018Last Period: Jan,2017 - Mar,2017Variance: this vs. last
No. of$$$(M)Ad PagesNo. of$$$(M)Ad PagesNo. of$$$(M)Ad Pages
MagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer Advr
1AUTOMOTIVE-B311001,2044,135$34.02,67926.792.22311031,3334,932$39.33,07829.882.30--3%-10%-16%-14%-13%-10%-4%
2TRAVEL, BUSINESS CONVENTIONS & MEET12345561,329$27.71,42041.782.5512355991,321$26.01,42340.652.37--3%-7%+1%+6%-+3%+8%
3TRAVEL, RETAIL630211959$22.590330.124.286352291,158$29.31,07630.744.70--14%-8%-17%-23%-16%-2%-9%
4MOTOR TRUCKS, & ACCESSORIES14525602,500$21.01,51129.062.6914515862,546$22.41,49929.402.55-+2%-4%-2%-6%+1%-1%+5%
5DENTAL21595361,969$19.91,43224.272.6721615562,151$22.71,66227.262.99--3%-4%-8%-12%-14%-11%-11%
6ENGINEERING & CONSTRUCTION23621,0742,821$16.51,91430.871.7823651,2313,464$21.82,32135.711.88--5%-13%-19%-24%-18%-14%-6%
7INTERIOR DESIGN / FURNISHINGS / SPA7204741,079$16.21,03951.992.197205461,285$17.61,15357.692.11---13%-16%-8%-10%-10%+4%
8AC/HEATING/PLUMBING/REFRIGERATION/S11424981,665$15.71,20728.762.4211425781,852$15.71,21829.012.10---14%-10%--1%-1%+15%
9FINANCIAL22693731,097$14.475710.972.0322724511,257$20.094413.122.09--4%-17%-13%-28%-20%-16%-3%
10ELECTRONIC ENGINEERING13337072,019$14.11,14234.601.6113357222,253$15.11,20134.321.66--6%-2%-10%-6%-5%+1%-3%
11BUILDING1130408903$13.466622.201.6311346221,429$20.31,05831.121.70--12%-34%-37%-33%-37%-29%-4%
12GROCERY10236271,204$12.998242.711.5610248371,621$17.91,30154.221.55--4%-25%-26%-29%-25%-21%+1%
13ARCHITECTURE9225851,850$11.697244.221.669226171,983$13.41,08949.531.76---5%-7%-13%-11%-11%-6%
14METAL, METALWORKING & MACHINERY13356631,902$11.51,12632.181.6913357082,018$11.61,16533.291.64---6%-6%-2%-3%-3%+3%
15PRODUCT DESIGN ENGINEERING9225521,395$11.21,00845.841.829235921,688$14.61,17150.921.97--4%-7%-17%-23%-14%-10%-8%
16PHARMACEUTICS & PHARMACOLOGY16424951,014$10.890021.431.8116425231,196$11.297823.291.87---5%-15%-4%-8%-8%-3%
17NO SRDS CODE37811,7733,009$9.92,14626.501.2137821,8963,337$10.22,27527.741.20--1%-6%-10%-4%-6%-4%+1%
18FOOD - PROCESSING & DISTRIBUTION14375491,585$9.71,10629.902.0114376601,898$11.11,31835.641.99---17%-16%-13%-16%-16%+1%
19SCIENCE, RESEARCH & DEVELOPMENT13515281,091$9.774414.591.4013536811,342$10.685216.081.25--4%-22%-19%-9%-13%-9%+13%
20Petroleum, Oil & Natural Gas13455601,503$9.277317.181.3813476091,589$10.484117.901.38--4%-8%-5%-11%-8%-4%-
OTHER BUSINESS-TO-BUSINESS MARKETS719384875$3.450226.451.30719386853$2.849426.031.28---1%+3%+20%+2%+2%+2%
Total6861,92323,23071,290$55248,96425.462.106862,01725,99482,230$63955,74127.632.14--5%-11%-13%-14%-12%-8%-2%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.

2018 Inquiry Management Systems. All rights reserved.