This Period: Jul,2010 Jun,2010 May,2010 Apr,2010 Mar,2010 Feb,2010 Jan,2010 Dec,2009 Nov,2009 Oct,2009 Sep,2009 Aug,2009 Jul,2009 Jun,2009 May,2009 Apr,2009 Mar,2009 Feb,2009 Jan,2009 Dec,2008 Nov,2008 Oct,2008 Sep,2008 Aug,2008 Jul,2008 Jun,2008 May,2008 Apr,2008 Mar,2008 Feb,2008 Jan,2008 Dec,2007 Nov,2007 Oct,2007 Sep,2007 Aug,2007 - Jul,2010 Jun,2010 May,2010 Apr,2010 Mar,2010 Feb,2010 Jan,2010 Dec,2009 Nov,2009 Oct,2009 Sep,2009 Aug,2009 Jul,2009 Jun,2009 May,2009 Apr,2009 Mar,2009 Feb,2009 Jan,2009 Dec,2008 Nov,2008 Oct,2008 Sep,2008 Aug,2008 Jul,2008 Jun,2008 May,2008 Apr,2008 Mar,2008 Feb,2008 Jan,2008 Dec,2007 Nov,2007 Oct,2007 Sep,2007 Aug,2007 Last Period: Jul,2010 Jun,2010 May,2010 Apr,2010 Mar,2010 Feb,2010 Jan,2010 Dec,2009 Nov,2009 Oct,2009 Sep,2009 Aug,2009 Jul,2009 Jun,2009 May,2009 Apr,2009 Mar,2009 Feb,2009 Jan,2009 Dec,2008 Nov,2008 Oct,2008 Sep,2008 Aug,2008 Jul,2008 Jun,2008 May,2008 Apr,2008 Mar,2008 Feb,2008 Jan,2008 Dec,2007 Nov,2007 Oct,2007 Sep,2007 Aug,2007 - Jul,2010 Jun,2010 May,2010 Apr,2010 Mar,2010 Feb,2010 Jan,2010 Dec,2009 Nov,2009 Oct,2009 Sep,2009 Aug,2009 Jul,2009 Jun,2009 May,2009 Apr,2009 Mar,2009 Feb,2009 Jan,2009 Dec,2008 Nov,2008 Oct,2008 Sep,2008 Aug,2008 Jul,2008 Jun,2008 May,2008 Apr,2008 Mar,2008 Feb,2008 Jan,2008 Dec,2007 Nov,2007 Oct,2007 Sep,2007 Aug,2007 Current total database of magazines Like to like magazines only

Market This Period: Jan,2010 - Jul,2010 Last Period: Jan,2009 - Jul,2009 Variance: this vs. last No. of $$$(M) Ad Pages No. of $$$(M) Ad Pages No. of $$$(M) Ad Pages Magazines Issues Advertisers Insertions Total Per Issue Per Advr Magazines Issues Advertisers Insertions Total Per Issue Per Advr Magazines Issues Advertisers Insertions Total Per Issue Per Advr 1WOMENS 11 66 1,264 6,307 $1,224 6,379 96.66 5.04 11 66 1,307 5,981 $1,109 6,002 90.94 4.59 - - -3% +5% +10% +6% +6% +10% 2HOME SERVICE & HOME 23 114 3,237 10,219 $843 6,781 59.48 2.09 23 115 3,648 11,398 $668 6,817 59.28 1.86 - -1% -11% -10% +26% -1% - +12% 3NEWS - WEEKLIES 5 128 1,227 4,332 $654 3,496 27.31 2.85 5 127 1,220 4,100 $520 3,125 24.60 2.56 - +1% +1% +6% +26% +12% +11% +11% 4SPORTS 49 304 3,400 16,122 $498 13,170 43.32 3.87 49 302 3,655 17,272 $476 14,302 47.35 3.91 - +1% -7% -7% +4% -8% -9% -1% 5METROPOLITAN / REGIONAL / STATE 78 565 14,443 46,799 $421 27,970 49.50 1.93 78 570 14,854 49,436 $409 28,010 49.14 1.88 - -1% -3% -5% +3% - +1% +3% 6MENS 7 45 931 3,295 $420 2,613 58.07 2.80 7 49 983 3,410 $394 2,551 52.07 2.59 - -8% -5% -3% +7% +2% +12% +8% 7PARENTHOOD 7 39 632 3,141 $387 2,576 66.07 4.07 7 39 682 3,140 $354 2,393 61.36 3.50 - - -7% - +9% +8% +8% +16% 8BUSINESS & FINANCE 9 59 1,078 3,609 $350 3,213 54.46 2.98 9 68 1,136 3,648 $333 3,114 45.79 2.74 - -13% -5% -1% +5% +3% +19% +9% 9AUTOMOTIVE-C 21 149 1,593 10,972 $275 6,509 43.68 4.08 21 165 1,801 12,931 $254 7,167 43.44 3.98 - -10% -12% -15% +8% -9% +1% +3% 10BRIDAL 59 91 6,352 14,680 $252 12,697 139 1.99 59 109 7,417 18,609 $262 15,976 146 2.15 - -17% -14% -21% -4% -21% -5% -7% 11GENERAL EDITORIAL 7 41 1,079 2,330 $226 2,089 50.95 1.93 7 42 1,082 2,354 $250 2,038 48.54 1.88 - -2% - -1% -10% +2% +5% +3% 12HEALTH 10 62 815 3,502 $179 2,508 40.46 3.07 10 64 888 3,730 $177 2,599 40.61 2.92 - -3% -8% -6% +1% -3% - +5% OTHER CONSUMER MARKETS 3 11 285 501 $9.4 375 34.13 1.31 3 11 325 542 $9.5 406 36.94 1.25 - - -12% -8% -2% -8% -8% +5% Total 599 3,327 51,057 239,830 $7,639 157,791 47.42 3.09 599 3,421 54,647 257,036 $7,072 164,087 47.96 3.00 - -3% -7% -7% +8% -4% -1% +3% 1 2 3 4 5 ALL

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