An insight into the health of the magazine publishing industry in the USA compiled by Inquiry Management Systems
  Inquiry Management Systems



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MarketThis Period: Jan,2024 - Jan,2024Last Period: Jan,2023 - Jan,2023Variance: this vs. last
No. of$$$(M)Ad PagesNo. of$$$(M)Ad PagesNo. of$$$(M)Ad Pages
MagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer Advr
1DENTAL1414188302$3.423216.591.231414179286$3.927119.361.51--+5%+6%-14%-14%-14%-18%
2AC/HEATING/PLUMBING/REFRIGERATION/S66140220$2.415425.771.1067128222$2.716523.661.29--14%+9%-1%-9%-7%+9%-15%
3FLOOR COVERINGS/INSTALLATION47105230$2.219728.241.884686187$2.016327.321.90-+17%+22%+23%+20%+21%+3%-1%
4ENGINEERING & CONSTRUCTION1414243288$2.122015.740.901414251292$2.222115.800.88---3%-1%-3%--+3%
5METAL, METALWORKING & MACHINERY88162208$2.113016.330.8088181233$1.413817.350.76---10%-11%+47%-6%-6%+5%
6BUILDING66113136$1.811419.151.0167129156$2.011616.610.90--14%-12%-13%-13%-1%+15%+13%
7BUSINESS44153181$1.715538.931.0144160207$2.018546.311.15---4%-13%-18%-16%-16%-12%
8ARCHITECTURE55188239$1.514629.310.7855160204$1.512825.680.80--+18%+17%+3%+14%+14%-3%
9PRODUCT DESIGN ENGINEERING55146178$1.512625.390.8755201349$3.230160.241.49---27%-49%-54%-58%-58%-42%
10GROCERY6694136$1.412621.051.3466101143$1.814824.811.47---7%-5%-21%-15%-15%-9%
11ELECTRONIC ENGINEERING66176224$1.313522.630.7766195246$1.515225.440.78---10%-9%-10%-11%-11%-1%
12MEATS & PROVISIONS33107167$1.313444.861.253397160$1.312943.081.33--+10%+4%+3%+4%+4%-6%
13TRANSPORTATION, LOGISTICS & DISTRIB2293106$1.310452.161.1222106203$2.42031011.91---12%-48%-48%-49%-49%-41%
14GIFTWARE/ART GOODS/DECORATIVE ACCES33165345$1.120869.331.2633175390$1.324481.521.39---6%-12%-13%-15%-15%-10%
15PACKAGING (USERS)11111112$1.098.1698.160.8811172173$1.51561560.90---35%-35%-37%-37%-37%-3%
16TRAVEL, RETAIL223040$1.056.5028.251.88223341$1.383.5041.752.53---9%-2%-29%-32%-32%-26%
17FLORISTS & FLORICULTURE44103197$0.816340.931.5944114206$0.816441.181.44---10%-4%-1%-1%-1%+10%
18HOTELS, MOTELS, CLUBS & RESORTS444567$0.847.6611.911.05445068$1.052.7513.181.05---10%-1%-10%-10%-10%-
19MOTOR TRUCKS, & ACCESSORIES254365$0.843.588.711.01265380$1.158.179.691.09--17%-19%-19%-29%-25%-10%-8%
20AVIATION & AEROSPACE8992110$0.772.838.090.79810120144$1.110310.360.86--10%-23%-24%-38%-30%-22%-8%
OTHER BUSINESS-TO-BUSINESS MARKETS114763$0.132.8332.830.69115368$0.137.8337.830.71---11%-7%-6%-13%-13%-2%
Total2292424,1216,093$47.34,58818.961.112292454,3506,777$54.95,38421.971.23--1%-5%-10%-14%-15%-14%-10%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.

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