An insight into the health of the magazine publishing industry in the USA compiled by Inquiry Management Systems
  Inquiry Management Systems



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MarketThis Period: Jan,2020 - Aug,2020Last Period: Jan,2019 - Aug,2019Variance: this vs. last
No. of$$$(M)Ad PagesNo. of$$$(M)Ad PagesNo. of$$$(M)Ad Pages
MagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer Advr
1AUTOMOTIVE-B292331,1617,198$71.85,53423.754.76292491,54610,023$86.56,83527.454.42--6%-25%-28%-17%-19%-13%+8%
2TRAVEL, BUSINESS CONVENTIONS & MEET10514631,562$39.91,87936.854.0610686162,526$64.83,02344.464.90--25%-25%-38%-38%-38%-17%-17%
3Farm - Diversified Farming & Farm H216105353$33.742326.444.02216189642$56.471244.503.76---44%-45%-40%-41%-41%+7%
4DENTAL211494862,774$31.42,39516.074.92211616104,188$47.33,50621.775.74--7%-20%-34%-34%-32%-26%-14%
5BUILDING10686442,065$31.21,66124.432.5810777472,912$40.72,19528.512.93--12%-14%-29%-23%-24%-14%-12%
6ENGINEERING & CONSTRUCTION241411,0343,740$30.12,78619.762.69241511,3505,275$39.53,68024.372.72--7%-23%-29%-24%-24%-19%-1%
7TRAVEL, RETAIL5632151,099$29.81,12317.835.225823472,017$47.51,79221.855.16--23%-38%-46%-37%-37%-18%+1%
8GROCERY9677192,495$28.82,28034.033.179709363,302$36.52,73339.052.92--4%-23%-24%-21%-17%-13%+9%
9MOTOR TRUCKS, & ACCESSORIES8823081,898$26.61,33716.314.348864823,146$37.81,93722.534.02--5%-36%-40%-29%-31%-28%+8%
10INTERIOR DESIGN / FURNISHINGS / SPA7384781,534$25.81,47738.873.097466962,604$43.12,47253.743.55--17%-31%-41%-40%-40%-28%-13%
11ARCHITECTURE7465842,805$25.52,03244.173.487518104,577$32.62,67052.353.29--10%-28%-39%-22%-24%-16%+6%
12PRODUCT DESIGN ENGINEERING9626832,607$22.01,93631.232.839648133,453$29.12,53939.683.12--3%-16%-25%-24%-24%-21%-9%
13FINANCIAL1283312823$19.37749.332.48121114391,823$34.61,38612.493.15--25%-29%-55%-44%-44%-25%-21%
14METAL, METALWORKING & MACHINERY12786723,226$19.32,02025.893.0012797573,913$23.42,42030.633.19--1%-11%-18%-17%-17%-15%-6%
15ELECTRONIC ENGINEERING8604732,485$18.91,71628.603.628615863,159$24.52,16935.553.70--2%-19%-21%-23%-21%-20%-2%
16AC/HEATING/PLUMBING/REFRIGERATION/S7663201,491$17.11,05816.033.307794442,039$19.31,31016.582.95--16%-28%-27%-12%-19%-3%+12%
17NO SRDS CODE331621,4304,240$17.13,15619.482.20331881,9046,060$23.94,38823.342.30--14%-25%-30%-29%-28%-17%-4%
18FOOD - PROCESSING & DISTRIBUTION9695632,388$16.11,86627.053.319736813,454$21.72,49434.173.66--5%-17%-31%-26%-25%-21%-9%
19HOME SERVICE & HOME315176512$14.731721.181.80314264932$16.938227.291.44-+7%-33%-45%-14%-17%-22%+25%
20BUSINESS731366705$13.762120.061.69734423814$16.268020.021.61--9%-13%-13%-15%-9%-+6%
OTHER BUSINESS-TO-BUSINESS MARKETS5453951,538$6.396021.332.435464952,218$8.51,33729.082.70--2%-20%-31%-27%-28%-27%-10%
OTHER CONSUMER MARKETS216145516$23.435322.082.43216202700$30.444828.022.21---28%-26%-23%-21%-21%+10%
Total5523,71020,856100,566$95679,97321.553.835524,09828,228148,462$1,336108,53626.483.84--9%-26%-32%-28%-26%-19%-
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.

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