An insight into the health of the magazine publishing industry in the USA compiled by Inquiry Management Systems
  Inquiry Management Systems



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MarketThis Period: Jan,2019 - Oct,2019Last Period: Jan,2018 - Oct,2018Variance: this vs. last
No. of$$$(M)Ad PagesNo. of$$$(M)Ad PagesNo. of$$$(M)Ad Pages
MagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer Advr
1BOATING & YACHTING9618514,065$1324,09367.104.819731,0095,479$1635,11070.005.06--16%-16%-26%-19%-20%-4%-5%
2AUTOMOTIVE-B323321,79213,267$1199,48928.585.29323371,98715,557$13010,37930.805.22--1%-10%-15%-9%-9%-7%+1%
3TRAVEL, BUSINESS CONVENTIONS & MEET10877133,373$89.34,06646.735.7010948604,032$97.34,56648.575.31--7%-17%-16%-8%-11%-4%+7%
4Farm - Diversified Farming & Farm H221203812$70.688842.334.372390139$9.511939.921.33-+600%+126%+484%+646%+642%+6%+229%
5TRAVEL, RETAIL51033932,609$63.82,36822.996.025954193,089$71.42,60827.466.22-+8%-6%-16%-10%-9%-16%-3%
6DENTAL211996565,156$60.24,39122.066.69212008226,505$65.94,79723.985.83--1%-20%-21%-9%-8%-8%+15%
7INTERIOR DESIGN / FURNISHINGS / SPA7597513,266$54.03,13153.084.177638774,249$65.23,98863.304.54--6%-14%-23%-17%-21%-16%-8%
8MOTOR TRUCKS, & ACCESSORIES81085193,973$51.52,58523.944.9881106515,102$59.52,99727.254.60--2%-20%-22%-13%-14%-12%+8%
9BUILDING10998113,716$51.42,77027.983.41101019173,992$58.23,00529.753.27--2%-12%-7%-12%-8%-6%+4%
10FISHING & HUNTING6253461,207$49.384533.812.446424502,107$84.81,53536.573.41--40%-23%-43%-42%-45%-8%-28%
11GROCERY9871,0164,307$48.43,70942.643.659871,2344,908$57.04,36350.153.53---18%-12%-15%-15%-15%+3%
12ENGINEERING & CONSTRUCTION191631,2645,634$46.93,93124.113.11191521,3796,391$52.14,43829.203.21-+7%-8%-12%-10%-11%-17%-3%
13BUSINESS10776371,361$45.81,14214.831.79101018242,341$1241,98119.612.40--24%-23%-42%-63%-42%-24%-25%
14FINANCIAL141525112,449$45.51,84412.133.61141585472,960$53.92,18813.854.00--4%-7%-17%-16%-16%-12%-10%
15ARCHITECTURE6588355,345$40.03,23455.763.876589026,730$48.33,85966.544.27---7%-21%-17%-16%-16%-9%
16METAL, METALWORKING & MACHINERY131091,0196,310$39.53,87535.553.80131121,1577,351$43.74,34938.833.75--3%-12%-14%-10%-11%-8%+1%
17PRODUCT DESIGN ENGINEERING9818604,232$35.73,09738.243.609818984,534$35.43,09938.263.45---4%-7%+1%--+4%
18ELECTRONIC ENGINEERING111017204,330$33.22,91928.904.05111087925,045$38.63,39331.424.28--6%-9%-14%-14%-14%-8%-5%
19NO SRDS CODE352292,0977,315$32.35,29223.112.52352542,4898,807$34.76,24024.562.50--10%-16%-17%-7%-15%-6%+1%
20Petroleum, Oil & Natural Gas101268603,818$31.12,51319.942.92101188814,501$33.72,54521.572.88-+7%-2%-15%-8%-1%-8%+1%
OTHER BUSINESS-TO-BUSINESS MARKETS6605522,720$10.81,66427.733.016615552,943$10.61,66727.333.00--2%-1%-8%+2%-+1%-
OTHER CONSUMER MARKETS220226840$38.455527.802.46212159523$10.931426.161.97-+67%+42%+61%+250%+77%+6%+25%
Total6545,59233,702197,487$1,996147,23626.334.366546,10039,309247,544$2,363173,67728.474.41--8%-14%-20%-16%-15%-8%-1%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.

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