An insight into the health of the magazine publishing industry in the USA compiled by Inquiry Management Systems
  Inquiry Management Systems



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MarketThis Period: Jan,2017 - Nov,2017Last Period: Jan,2016 - Nov,2016Variance: this vs. last
No. of$$$(M)Ad PagesNo. of$$$(M)Ad PagesNo. of$$$(M)Ad Pages
MagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer Advr
1WOMENS11465611,606$4021,67136.342.98111941,2687,846$1,7627,72539.826.09--76%-56%-80%-77%-78%-9%-51%
2HOME SERVICE & HOME18591,1943,691$3212,47141.882.07181532,23210,216$1,3557,96652.073.56--61%-47%-64%-76%-69%-20%-42%
3News545389833$27987819.532.2551971,3195,387$1,4795,32827.044.04--77%-71%-85%-81%-84%-28%-44%
4BOATING & YACHTING191641,83612,938$23710,13961.825.52191792,01114,379$22410,25857.315.10--8%-9%-10%+6%-1%+8%+8%
5BUSINESS211451,3263,690$2363,10121.392.33212732,4198,907$6527,29826.733.01--47%-45%-59%-64%-58%-20%-22%
6FISHING & HUNTING342301,68111,840$2218,05235.014.79342682,28016,279$26610,32138.514.52--14%-26%-27%-17%-22%-9%+6%
7FASHION, BEAUTY & GROOMING922270730$21695843.563.5591259506,715$1,9839,83678.6910.35--82%-72%-89%-89%-90%-45%-66%
8AUTOMOTIVE-B353842,60319,938$15913,02733.925.00354002,93023,027$16914,33035.824.89--4%-11%-13%-6%-9%-5%+2%
9TRAVEL, BUSINESS CONVENTIONS & MEET241521,5386,085$1256,34441.734.12242072,2688,578$1458,32140.203.66--27%-32%-29%-14%-24%+4%+12%
10HEALTH9383661,431$1221,23432.473.379877413,983$5823,59241.294.84--56%-51%-64%-79%-66%-21%-30%
11ENTERTAINMENT & PERFORMING ARTS561227843$10268311.213.0152275893,961$4753,25114.325.52--73%-61%-79%-79%-79%-22%-45%
12MOTION, TALK, SOUND, COMMERCIAL PIC101451,6664,913$1004,22929.162.53102082,3598,896$1406,56231.542.78--30%-29%-45%-28%-36%-8%-9%
13Automotive925298849$98.475930.362.549985854,204$3873,35234.215.73--74%-49%-80%-75%-77%-11%-56%
14MOTOR TRUCKS, & ACCESSORIES202371,06112,252$98.48,20734.637.73202571,38814,872$1039,10935.446.56--8%-24%-18%-5%-10%-2%+18%
15EPICUREAN921342691$96.662929.961.849809023,610$5033,48943.613.86--74%-62%-81%-81%-82%-31%-52%
16TRAVEL, RETAIL61284483,990$94.13,42226.747.6461285284,968$1063,96330.967.50---15%-20%-11%-14%-14%+2%
17TRAVEL413227450$87.653341.002.344355041,346$2141,44141.182.86--63%-55%-67%-59%-63%--18%
18SPORTS281069512,832$87.42,52223.802.65282271,7037,527$3936,70029.513.93--53%-44%-62%-78%-62%-19%-33%
19FINANCIAL282811,1185,272$86.83,95214.063.53283051,1956,450$98.04,60515.103.85--8%-6%-18%-11%-14%-7%-8%
20Metropolitan/Regional/State16752,1814,653$83.33,39845.301.55162114,97613,457$2669,09943.121.82--64%-56%-65%-69%-63%+5%-15%
OTHER BUSINESS-TO-BUSINESS MARKETS11889774,037$20.72,49728.382.55111101,2105,612$26.33,31830.172.74--20%-19%-28%-22%-25%-6%-7%
OTHER CONSUMER MARKETS217216801$3.252330.772.42217191682$2.542424.952.22--+13%+17%+23%+23%+23%+9%
Total1,45611,22568,592455,808$6,123314,18827.994.581,45615,70289,379678,836$16,843472,44430.085.28--29%-23%-33%-64%-33%-7%-13%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.

2017 Inquiry Management Systems. All rights reserved.