An insight into the health of the magazine publishing industry in the USA compiled by Inquiry Management Systems
  Inquiry Management Systems



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MarketThis Period: Jan,2022 - May,2022Last Period: Jan,2021 - May,2021Variance: this vs. last
No. of$$$(M)Ad PagesNo. of$$$(M)Ad PagesNo. of$$$(M)Ad Pages
MagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer Advr
1AUTOMOTIVE-B231218773,554$38.92,72822.553.11231248423,538$37.22,64921.363.14--2%+4%-+5%+3%+6%-1%
2DENTAL19793861,743$20.91,62020.504.1919853901,808$22.01,61018.944.12--7%-1%-4%-5%+1%+8%+2%
3BUILDING9384671,150$17.285922.611.849424291,164$16.786820.682.02--10%+9%-1%+3%-1%+9%-9%
4TRAVEL, BUSINESS CONVENTIONS & MEET822273671$15.887239.673.19829221628$13.673925.503.34--24%+24%+7%+17%+18%+56%-4%
5TRAVEL, RETAIL43592450$13.646013.165.01438108434$11.842311.153.92--8%-15%+4%+16%+9%+18%+28%
6ARCHITECTURE6254441,545$12.91,12845.152.546254571,610$13.71,18047.202.58---3%-4%-6%-4%-4%-2%
7AC/HEATING/PLUMBING/REFRIGERATION/S6332471,104$12.676223.103.08634187885$10.966119.463.53--3%+32%+25%+15%+15%+19%-13%
8ENGINEERING & CONSTRUCTION17726151,752$12.21,30218.082.1117736381,806$12.61,29617.752.03--1%-4%-3%-3%-+2%+4%
9INTERIOR DESIGN / FURNISHINGS / SPA516327722$11.971244.522.17514263525$8.852337.371.98-+14%+24%+38%+34%+36%+19%+10%
10NO SRDS CODE18598202,038$11.31,54426.171.8818648852,160$11.51,62525.401.83--8%-7%-6%-2%-5%+3%+3%
11GROCERY731324966$10.591429.502.827323921,111$12.51,04932.782.67--3%-17%-13%-15%-13%-10%+5%
12METAL, METALWORKING & MACHINERY11484651,623$10.51,02321.312.2011474611,627$11.61,09523.312.37-+2%+1%--9%-7%-9%-7%
13PRODUCT DESIGN ENGINEERING7293901,126$10.185829.582.207304311,270$10.993231.082.16--3%-10%-11%-7%-8%-5%+2%
14MOTOR TRUCKS, & ACCESSORIES330136517$7.840213.422.96332134469$7.035211.012.63--6%+1%+10%+12%+14%+22%+13%
15BUSINESS820408748$7.666433.221.62824367722$6.462125.891.69--17%+11%+4%+17%+7%+28%-4%
16FLOOR COVERINGS/INSTALLATION536150759$7.666518.494.43536119659$6.357415.974.83--+26%+15%+18%+16%+16%-8%
17ELECTRONIC ENGINEERING7303921,224$7.181527.172.077323841,257$7.885526.722.22--6%+2%-3%-10%-5%+2%-7%
18INSURANCE735175550$5.747513.582.71738186566$5.749913.142.68--8%-6%-3%-1%-5%+3%+1%
19LANDSCAPE, GARDEN SUPPLIES518158548$5.352028.933.29518171617$6.058232.343.40---8%-11%-10%-11%-11%-3%
20MEATS & PROVISIONS315175709$5.358639.113.35315173727$5.560240.193.48--+1%-2%-1%-3%-3%-4%
OTHER BUSINESS-TO-BUSINESS MARKETS1582254$0.614829.781.811575230$0.615130.342.02--+9%+10%-2%-2%-2%-10%
Total3921,66812,14943,034$37333,54120.102.763921,77512,65345,944$39435,91120.232.83--6%-4%-6%-5%-7%-1%-3%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.

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