An insight into the health of the magazine publishing industry in the USA compiled by Inquiry Management Systems
  Inquiry Management Systems



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MarketThis Period: Jan,2017 - Nov,2017Last Period: Jan,2016 - Nov,2016Variance: this vs. last
No. of$$$(M)Ad PagesNo. of$$$(M)Ad PagesNo. of$$$(M)Ad Pages
MagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer Advr
1AUTOMOTIVE-B353842,60319,938$15913,02733.925.00354002,93023,027$16914,33035.824.89--4%-11%-13%-6%-9%-5%+2%
2TRAVEL, BUSINESS CONVENTIONS & MEET241521,5386,085$1256,34441.734.12242072,2688,578$1458,32140.203.66--27%-32%-29%-14%-24%+4%+12%
3MOTION, TALK, SOUND, COMMERCIAL PIC101451,6664,913$1004,22929.162.53102082,3598,896$1406,56231.542.78--30%-29%-45%-28%-36%-8%-9%
4MOTOR TRUCKS, & ACCESSORIES202371,06112,252$98.48,20734.637.73202571,38814,872$1039,10935.446.56--8%-24%-18%-5%-10%-2%+18%
5TRAVEL, RETAIL61284483,990$94.13,42226.747.6461285284,968$1063,96330.967.50---15%-20%-11%-14%-14%+2%
6FINANCIAL282811,1185,272$86.83,95214.063.53283051,1956,450$98.04,60515.103.85--8%-6%-18%-11%-14%-7%-8%
7DENTAL222258797,930$82.56,04526.866.87222329639,076$97.66,83429.457.09--3%-9%-13%-16%-12%-9%-3%
8BUILDING161481,2335,877$82.24,46630.183.62161641,3996,669$86.84,82729.433.45--10%-12%-12%-5%-7%+3%+5%
9ENGINEERING & CONSTRUCTION353042,40414,903$80.99,94832.724.13353982,84823,587$10315,35138.575.39--24%-16%-37%-22%-35%-15%-23%
10INTERIOR DESIGN / FURNISHINGS / SPA8821,0085,902$80.55,25264.055.218821,0016,142$75.75,36465.415.35--+1%-4%+6%-2%-2%-3%
11ARCHITECTURE131071,2199,346$72.05,78154.034.74131181,46810,530$74.56,16152.214.19--9%-17%-11%-3%-6%+3%+13%
12GROCERY131091,6276,476$71.75,27348.383.24131202,0428,974$98.07,31860.983.58--9%-20%-28%-27%-28%-21%-10%
13ELECTRONIC ENGINEERING201861,2547,947$60.14,98926.823.97201891,3708,827$67.95,48529.024.00--2%-8%-10%-11%-9%-8%-1%
14NO SRDS CODE533604,36415,401$56.310,33928.722.36534395,34421,171$68.513,54630.852.53--18%-18%-27%-18%-24%-7%-7%
15AC/HEATING/PLUMBING/REFRIGERATION/S131648556,297$54.74,28626.135.01131799398,128$70.35,76632.216.14--8%-9%-23%-22%-26%-19%-18%
16ADVERTISING & MARKETING151521,7856,003$54.04,32728.472.42151671,9867,273$63.45,00929.992.52--9%-10%-17%-15%-14%-5%-4%
17BEAUTY & HAIRDRESSING111006284,667$51.04,78047.807.61111197596,127$63.66,25752.588.24--16%-17%-24%-20%-24%-9%-8%
18METAL, METALWORKING & MACHINERY151261,2568,501$48.94,87638.703.88151441,53710,771$58.06,01541.773.91--13%-18%-21%-16%-19%-7%-1%
19Petroleum, Oil & Natural Gas181971,2356,715$48.03,84419.513.11182121,4748,177$58.94,79922.633.25--7%-16%-18%-19%-20%-14%-4%
20PHARMACEUTICS & PHARMACOLOGY231721,1264,595$44.53,90522.703.46232141,2655,932$72.15,60026.164.42--20%-11%-23%-38%-30%-13%-22%
OTHER BUSINESS-TO-BUSINESS MARKETS11889774,037$20.72,49728.382.55111101,2105,612$26.33,31830.172.74--20%-19%-28%-22%-25%-6%-7%
Total1,0709,36554,715367,748$2,898252,12026.924.601,07011,69366,749487,046$3,679327,48428.004.90--20%-18%-24%-21%-23%-4%-6%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.

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