An insight into the health of the magazine publishing industry in the USA compiled by Inquiry Management Systems
  Inquiry Management Systems



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MarketThis Period: Jan,2018 - Aug,2018Last Period: Jan,2017 - Aug,2017Variance: this vs. last
No. of$$$(M)Ad PagesNo. of$$$(M)Ad PagesNo. of$$$(M)Ad Pages
MagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer Advr
1AUTOMOTIVE-B332721,75611,972$98.47,85928.894.47332781,94113,548$1098,69031.264.47--2%-10%-12%-10%-10%-8%-
2TRAVEL, BUSINESS CONVENTIONS & MEET12859203,398$74.33,79844.694.1212929963,754$78.44,01443.634.03--8%-8%-9%-5%-5%+2%+2%
3MOTOR TRUCKS, & ACCESSORIES141398026,872$58.74,13329.735.15141378357,145$63.74,32831.595.18-+1%-4%-4%-8%-4%-6%-1%
4TRAVEL, RETAIL6833602,547$57.72,20726.596.136933732,883$67.52,52927.206.78--11%-3%-12%-15%-13%-2%-10%
5DENTAL211577605,073$51.03,72023.694.89211617655,619$57.34,23126.285.53--2%-1%-10%-11%-12%-10%-11%
6INTERIOR DESIGN / FURNISHINGS / SPA7487843,174$48.42,96761.833.787538653,869$54.33,47265.524.01--9%-9%-18%-11%-15%-6%-6%
7ENGINEERING & CONSTRUCTION231491,5467,347$45.15,19634.873.36231711,7618,765$53.15,88034.393.33--13%-12%-16%-15%-12%+1%+1%
8BUILDING12818913,112$44.02,34528.962.6312981,0034,071$57.83,07931.423.07--17%-11%-24%-24%-24%-8%-14%
9FINANCIAL231536402,629$43.81,90312.442.97231898963,511$58.42,60213.772.90--19%-29%-25%-25%-27%-10%+2%
10ARCHITECTURE9538905,462$39.23,11458.753.499589305,944$46.33,58761.863.85--9%-4%-8%-16%-13%-5%-9%
11GROCERY10631,0543,305$38.12,93346.562.7810661,3414,054$45.93,28449.762.44--5%-21%-18%-17%-11%-6%+14%
12METAL, METALWORKING & MACHINERY13881,0335,478$32.63,25837.033.1513881,0555,620$32.53,23536.763.06---2%-3%-+1%+1%+3%
13ELECTRONIC ENGINEERING14828964,303$32.12,72733.263.0414969315,011$35.73,04131.673.26--15%-4%-14%-10%-10%+5%-7%
14AC/HEATING/PLUMBING/REFRIGERATION/S111006393,275$30.12,18521.853.42111137614,575$39.63,05627.044.01--12%-16%-28%-24%-28%-19%-15%
15PRODUCT DESIGN ENGINEERING10658233,535$27.22,44137.562.9610698393,806$31.52,57837.373.07--6%-2%-7%-14%-5%+1%-3%
16NO SRDS CODE392112,5997,420$27.05,22024.742.00392222,8898,897$31.65,94326.772.05--5%-10%-17%-15%-12%-8%-2%
17FOOD - PROCESSING & DISTRIBUTION14918624,368$25.93,03633.363.5214989405,142$29.73,52535.973.75--7%-8%-15%-13%-14%-7%-6%
18Petroleum, Oil & Natural Gas131058613,669$25.62,01419.182.34131239884,493$30.42,44819.902.47--15%-13%-18%-15%-18%-4%-6%
19PHARMACEUTICS & PHARMACOLOGY161077702,397$25.62,20320.582.86161108963,033$31.42,66724.252.97--3%-14%-21%-18%-17%-15%-4%
20BEAUTY & HAIRDRESSING9664402,513$23.52,63039.855.979665513,347$36.83,41751.776.20---20%-25%-36%-23%-23%-4%
OTHER BUSINESS-TO-BUSINESS MARKETS7474882,288$7.61,27727.182.617525702,408$7.01,32625.502.32--10%-14%-5%+9%-4%+7%+13%
Total7114,87735,028187,746$1,476129,78826.613.707115,39839,376221,537$1,752151,24428.013.84--10%-11%-15%-16%-14%-5%-4%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.

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