An insight into the health of the magazine publishing industry in the USA compiled by Inquiry Management Systems
  Inquiry Management Systems



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MarketThis Period: Jan,2018 - Jul,2018Last Period: Jan,2017 - Jul,2017Variance: this vs. last
No. of$$$(M)Ad PagesNo. of$$$(M)Ad PagesNo. of$$$(M)Ad Pages
MagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer Advr
1BOATING & YACHTING17941,3276,824$1375,57059.264.19171041,4777,966$1486,24060.004.22--10%-10%-14%-7%-11%-1%-1%
2Business340233834$62.471617.913.073433261,073$88.192121.442.82--7%-29%-22%-29%-22%-16%+9%
3FISHING & HUNTING16455431,940$61.21,40031.122.5716888354,132$1032,88732.813.45--49%-35%-53%-41%-52%-5%-25%
4HOME SERVICE & HOME5194011,249$22.053428.141.335214491,484$29.568832.771.53--10%-11%-16%-26%-22%-14%-13%
5Airline Inflight, Hotel Inroom & Pa28249501$21.743754.671.752133851,033$40.583964.602.18--38%-35%-52%-46%-48%-15%-19%
6MOTORCYCLE7373601,947$18.21,49140.314.147413962,302$22.81,72242.024.35--10%-9%-15%-20%-13%-4%-5%
7MUSIC9485942,475$16.51,55932.482.629536762,958$19.31,80734.102.67--9%-12%-16%-14%-14%-5%-2%
8Farm - Dairy & Dairy Breeds3376113,368$13.71,23433.352.023376283,300$14.71,23133.281.96---3%+2%-6%--+3%
9Metropolitan/Regional/State3146251,235$9.587362.411.393187471,635$14.81,21967.761.63--22%-16%-24%-36%-28%-8%-14%
10Crafts, Hobbies & Models3576167$7.096.5819.311.27310138329$7.017117.141.24--50%-45%-49%-1%-44%+13%+2%
11AVIATION1772253$6.317825.562.481779287$7.120529.352.60---9%-12%-13%-13%-13%-4%
12SPORTS820231505$6.041820.911.818353751,115$10.192126.322.45--43%-38%-55%-41%-55%-21%-26%
13ART & ANTIQUES16388706$5.76781131.74165751,065$8.81,0341721.80---33%-34%-34%-34%-34%-3%
14NO SRDS CODE (CONSUMER)11427332,086$4.11,18928.311.6211471,0473,218$3.92,07944.251.98--11%-30%-35%--43%-36%-18%
15Farm - Fruits, Nuts, Vegetables & S3262471,351$2.448418.651.963262751,469$2.752220.101.90---10%-8%-11%-7%-7%+3%
16Farm - Livestock & Breed1662157$2.212320.521.981669170$2.413121.961.91---10%-8%-7%-7%-7%+4%
17GARDENING (HOME)125786$0.333.5016.750.581471182$0.660.9915.250.85--50%-20%-53%-45%-45%+10%-32%
18Computers1145$0.14.664.661.1618835$0.434.334.294.29--88%-50%-86%-71%-86%+9%-73%
OTHER CONSUMER MARKETS28105314$1.317922.411.70211175503$2.032729.731.86--27%-40%-38%-37%-45%-25%-9%
Total974656,19026,003$39817,20537.002.78975787,76834,256$52723,04939.872.96--20%-20%-24%-24%-25%-7%-6%

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.

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