Magazine Health Watch®

This Period:
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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2023 - Apr,2023								Last Period: Jan,2022 - Apr,2022								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

1Farm - Fruits, Nuts, Vegetables & S	3	16	174	580	$1.7	274	17.15	1.57	3	16	196	670	$2.0	329	20.56	1.67	-	-	-11%	-13%	-16%	-17%	-17%	-6%
2Farm - Diversified Farming & Farm H	2	10	71	198	$1.4	74.65	7.46	1.05	2	10	73	220	$1.7	85.15	8.51	1.16	-	-	-3%	-10%	-13%	-12%	-12%	-10%
3Crafts, Hobbies & Models	1	1	17	18	$1.1	14.25	14.25	0.83	1	1	17	20	$1.1	14.66	14.66	0.86	-	-	-	-10%	-3%	-3%	-3%	-3%
4Farm - Livestock & Breed	1	4	44	77	$1.0	54.91	13.72	1.24	1	4	55	103	$1.4	78.33	19.58	1.42	-	-	-20%	-25%	-30%	-30%	-30%	-12%
5Farm - Field Crops & Soil Managemen	2	8	25	78	$0.8	70.49	8.81	2.82	2	8	19	83	$0.8	71.32	8.91	3.75	-	-	+32%	-6%	-1%	-1%	-1%	-25%
6HOME SERVICE & HOME	1	2	25	41	$0.7	31.66	15.83	1.26	1	2	30	42	$0.7	32.33	16.16	1.07	-	-	-17%	-2%	-2%	-2%	-2%	+18%
7NO SRDS CODE (CONSUMER)	2	6	56	133	$0.3	75.13	12.52	1.34	2	7	58	141	$0.3	83.32	11.90	1.43	-	-14%	-3%	-6%	-10%	-10%	+5%	-7%
Total	12	47	366	1,125	$6.9	595	12.67	1.62	12	48	401	1,279	$7.8	694	14.46	1.73	-	-2%	-9%	-12%	-13%	-14%	-12%	-6%

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.