Magazine Health Watch®

This Period:
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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2023 - Nov,2023								Last Period: Jan,2022 - Nov,2022								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

1Crafts, Hobbies & Models	1	6	39	137	$8.8	111	18.62	2.86	1	6	44	166	$10.8	136	22.79	3.10	-	-	-11%	-17%	-18%	-18%	-18%	-8%
2Farm - Fruits, Nuts, Vegetables & S	3	38	246	1,328	$3.8	618	16.27	2.51	3	38	247	1,411	$3.9	683	17.99	2.76	-	-	-	-6%	-6%	-10%	-10%	-9%
3Farm - Diversified Farming & Farm H	2	26	104	471	$3.4	173	6.65	1.66	2	25	112	499	$3.9	201	8.07	1.80	-	+4%	-7%	-6%	-15%	-14%	-18%	-8%
4HOME SERVICE & HOME	1	7	37	146	$2.5	108	15.46	2.92	1	7	40	155	$2.8	122	17.47	3.05	-	-	-8%	-6%	-12%	-12%	-12%	-4%
5Farm - Livestock & Breed	1	9	62	169	$2.4	132	14.68	2.13	1	9	69	196	$2.7	150	16.75	2.18	-	-	-10%	-14%	-12%	-12%	-12%	-3%
6Farm - Field Crops & Soil Managemen	2	19	34	152	$1.5	135	7.14	3.99	2	20	34	170	$1.8	165	8.29	4.87	-	-5%	-	-11%	-18%	-18%	-14%	-18%
7NO SRDS CODE (CONSUMER)	2	12	88	292	$0.6	171	14.25	1.94	2	17	85	320	$0.6	170	10.02	2.00	-	-29%	+4%	-9%	-2%	-	+42%	-3%
Total	12	117	546	2,695	$22.8	1,450	12.39	2.65	12	122	564	2,917	$26.6	1,632	13.37	2.89	-	-4%	-3%	-8%	-14%	-11%	-7%	-8%

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.